Casino Marketing Analyst

POSITION OVERVIEW

The Casino Marketing Analyst is responsible for supporting the casino with marketing administration and execution, assisting player development and casino host teams, and performing segmentation and analyses to improve the organization’s database marketing efforts pertaining to Casino Special Events.

Reporting to the Director of Database Marketing, they will perform efforts in leveraging casino customer data to build profitable, long-term customer relationships while delivering hyper-personalized communications and guest experiences.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following and other duties may be assigned as necessary :

• Support and perform the day-to-day data operations for casino marketing host teams and casino special events.
• Implement and assist in the overall maintenance and organization of the casino host database, including the identification and host assignment of prospective qualified customers.
• Provide timely casino marketing reporting and analytical support to internal business stakeholders and senior leadership to support effective business decision-making.
• Perform data modeling, reporting, and analysis on casino host performance.
• Develop and execute criteria for casino customer segments based on demographics, behavior, and preferences to enhance personalization efforts and drive visitation.
• Track, monitor, and analyze special events direct marketing programs and generate proformas and post-analysis for all tournaments and casino player events.
• Create and / or maintain end-to-end casino database marketing performance reporting and analytics dashboards.
• Coordinate and collaborate closely with the database marketing campaign team in the set-up, QA, and activation of casino special events across multiple systems to enable smooth and accurate multi-channel offer redemptions.
• Provide and present optimization insights and recommendations for casino marketing strategies and campaigns based upon analysis to leadership team.
• Implement efficient and scalable methodologies, processes, workflows, and automations for casino marketing data management and operations composed of multiple technology systems and platforms.
• Serve as an in-house specialist for customer data and our guest and loyalty databases (i.e., customer profiles, data / address hygiene, personalization, campaign management, data privacy, and database analytics).
• Perform ad-hoc analysis, reporting or projects as requested.
• Temporary or permanent duties and responsibilities may be added to or modified as deemed necessary.

QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

• Bachelor’s degree in business with a focus on quantitative fields (analytics, statistics, data science) and / or equivalent professional work experience in analytics roles.
• Minimum one year of experience in a casino marketing, database marketing, or loyalty marketing role required.
• Prior experience in gaming / hospitality industry required.
• Hands-on experience in Excel (pivot, lookups, etc.), data querying / modeling tools (SQL, R, Python, etc.), and data visualization / BI tools (Tableau, PowerBI, etc.).
• Proficiency in writing, debugging, and refining SQL query scripts required.
• Strong technical understanding of data, database management, and reporting / analytics, especially involving large and complex datasets (transactional / interaction-level customer data).
• Have ability to quickly gain proficiency of a database marketing tech stack and data flow that involve multiple systems, databases, and tools.
• Keen attention to detail & accuracy in data handling and reporting.
• Strong verbal / written communication and data presentation skills, including an ability to effectively communicate with both technical and non-technical teams.
• A self-starter with an ability to anticipate, multi-task, and prioritize workload with minimal supervision in a fast-paced and quickly evolving environment.
• Have natural curiosity and thrive in answering business questions with data and metrics.
• Passionate about scalable and future-proof processes, systems, and analytics.

SUPERVISORY RESPONSIBILITIES

None.

DIVERSITY COMMITMENT

Fontainebleau Las Vegas is committed to ensuring an inclusive space and sense of belonging for our Members. We believe our workforce should reflect the vast diversity of the communities we serve, and that diverse voices should be intentionally integrated into our work.

We foster a culture of difference and diversity of identity, experience, and perspective, while actively striving for inclusive behaviors across our Company.

By promoting these values and continuously pushing for better, we aim to create a positive work environment that encourages equality, inclusion, empowerment, and respect.

CERTIFICATES, LICENSES, REGISTRATIONS

Member must be able to qualify for licenses and permits required by federal, state, and local regulations.

LANGUAGE SKILLS

Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions, and procedure manuals.

Ability to read and communicate verbally in English. Written communication skills in English may also be required.

REASONING ABILITY

Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by a Member to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the Member is regularly required to stand and use hands and fingers to handle or utilize objects, tools, or controls.

The Member frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision and peripheral vision.

The Member must regularly lift and / or move up to 10 pounds, frequently lift and / or move up to 25 pounds, and occasionally lift and / or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those a Member encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Member could be exposed to an environment containing unrestricted secondhand tobacco smoke.

PAY TRANSPARENCY

Fontainebleau Las Vegas believes in developing and supporting our talent into the future. Our compensation program is designed to attract, motivate, and retain talented Members who are the driving force behind the Company's success.

We strive to provide market-competitive compensation. Salary will be commensurate with experience and skill set, considering a candidate's qualifications, skills, competencies, and experience, as well as internal equity and market data alignment.

In alignment with our Company culture, we will strive to communicate openly about the goals of the Company and the design of the compensation program.

The compensation process is designed to be fair and simple so that all Members and managers understand the Company's goals and future career development opportunities for upward mobility.