Senior Content Experience Manager- Urology

Senior Content Experience Manager - Urology

Onsite Location(s) : Minnetonka, MN, US, 55343

If you think you are the right match for the following opportunity, apply after reading the complete description.

Additional Location(s) : US-MN-Minnetonka; US-MA-Marlborough; US-MN-Arden Hills; US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges.

With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing whatever your ambitions.

About the role

The Senior Content Experience Manager is passionate about understanding the intersection of our consumers’, healthcare customers’, and administrative customers’ needs, and the relevant, useful stories that capture their attention and motivate them to enrich their understanding of our offerings.

This individual must have a take-charge spirit to collaborate cross-functionally and translate business and marketing objectives into effective communication and measurable content strategies across a wide array of on- and off-line channels.

Qualified candidates are fluent in today’s digital marketing ecosystem and how to apply it to content development. Key areas include, but are not limited to, Omnichannel Marketing, Marketing Automation, Email, Programmatic Advertising, Organic and Paid Social.

This individual contributor role will report to the Senior Manager Content Experiences within the Urology Customer Experience & Activation (CE&A) team.

Candidates will be asked to provide a portfolio (content strategy, planning process, and end results / output) as part of the interview process.

Key Responsibilities

• Identify key points of differentiation, reasons to believe and benefits-driven messaging themes through partnership with omnichannel and product marketing.
• Lead cross-functional collaboration to establish consensus on program content strategy, target audience communication journey and measurable content goals.
• Create segmented and personalized content marketing plans aligned with the audience journey and relevant insights.
• Collaborate with agency partners to craft message maps, define brand strategies and create compelling content.
• Develop proposed budgets for content creation in partnership with the Product Manager and / or Omnichannel Manager and Digital Experience teams that captures core asset and channel content requirements.
• Partner with members across the CE&A team including content managers, content specialists, in-house creative services, channel partners and event marketing as well as cross-functional (legal, regulatory, clinical, etc.

and external agency partners.

• Understand and operate within Boston Scientific brand guidelines.
• Ensure materials are compliant with standard operating procedures related to regulatory, clinical, and legal approval.
• Manage content submission, review, and approval process for assigned activities.
• Generate ideas collaboratively with key team members to recommend foundational content assets that serve as the center of an omnichannel system that deliver the right message to the right person at the right time in the right channel.

Required Qualifications

• Bachelor’s degree in English, Communications, Marketing, or another relevant field.
• 5-7 years of content strategy experience, preferably in an agency, medical device, pharmaceutical or other regulated healthcare environment.
• Ability to think strategically, while also managing the details, deadlines and budgets.
• Proven experience in developing measurable content planning and executing content marketing programs aligned with customer journeys.

Desired Qualifications

• Independent, self-starter capable of effectively managing time and projects to meet deliverable dates.
• Experience in crafting compelling stories intended to drive engagement by physicians, consumers, or patients.
• Experience working within a global organization.
• Ability to manage multiple stakeholders, programs and adapt to changing priorities.

Requisition ID : 586312

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