Director of Sales
Westminster Palms Director of Sales
Location : Lakeland, Florida
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.
Comprehensive Benefits : Medical, Dental, Vision, Life and 403b
Paid Time Off Plan
Work alongside industry experts that take pride in their work.
Supportive management team in a warm and friendly work environment.
Job Summary
In conjunction with the direct supervisor and the Regional Director of Sales, will ensure the benchmarks for the sales team are achieved;
communicate challenges from the sales team to management, and hold the sales team accountable to sales activity daily. Plan, implement and evaluate results to meet or exceed overall community budgeted occupancy.
Essential Job Functions
- Comply with all applicable rules, policies, standards, and guidelines related to employment with Westminster Services and its communities.
- Supervise the sales staff which involves direct and indirect responsibilities for interviewing, selection, training, motivating, performance appraisal, and managing policies and procedures to ensure achievement of the department’s goals.
- Responsible for the planning and operations of the department by implementing cost control measures when appropriate and meeting annual budget goals.
- Focus on planning and directing the sales activities for the community. Ensure sales team members are supporting and meeting the Sales Excellence Initiative program.
- Maximize potential occupancy for their community or target market.
- Establish sales goals and strategies for the sales team. Oversee the team’s overall performance against sales quota.
- Some weekend and holiday work will be required including being in a Manager on Duty rotation.
Day to Day Responsibilities
- Implement and maintain a sales-centered culture.
- Maintain backup team education and training on conducting tours and gathering appropriate information.
- Conduct development / review meetings with the sales team daily.
- Complete any necessary same-day follow-up thank you calls and correspondence.
- Maintain ENQUIRE documentation.
Reporting Responsibilities
Month End Enquire Sales Report due to the Executive Director and Regional VP by the 3rd of the following month.
Sales Benchmarks
- Meet minimum required outbound calls made per day to the database.
- Inquiry to Visit Ratio 50% min.
- Visit to Deposit Ratio 20% min.
- Deposit to Close Ratio 15% min.
Essential Qualifications
Education and Experience : B.A. or B.S. in an appropriate related major. Five to seven years of sales experience required.
Experience in a CCRC setting preferred; regional experience preferred.
Must be able to cope with the mental and emotional stress of this position.
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