MARKETING COORDINATOR

This key support role assists the sales and marketing managers for seafood events in developing and implementing exhibitor marketing campaigns that generate leads for the sales teams.

The Marketing Coordinator will create marketing materials, content, and copy; gather sponsorship deliverables for special events and website updates;

track and analyze campaigns; and ensure consistent, compelling brand messaging for Seafood Expo Global, and Seafood Expo North America and Seafood Expo Asia.

This position is also responsible for developing and executing social media campaigns and assisting in the creation of event mobile applications.

Key Responsibilities :

• Work closely with Seafood Expo events' Sales Managers and Seafood Marketing Manager on exhibitor marketing campaign :
• Prepare and maintain exhibitor annual promotion schedules for each event in the Seafood Portfolio and ensure timely execution
• Write compelling content for the events' email campaigns to increase lead generation and sponsorship conversion
• Work with cross-functional departments on initiatives that will create lead generation for sales managers
• Track and analyze results of exhibitor marketing campaigns and recommend strategy adjustments in collaboration with Marketing Manager
• Liaise with exhibitors sponsoring special events at events and fulfill marketing deliverables
• Update events' websites with sponsors' information
• Develop compelling marketing materials to support sales team efforts
• Assist with exhibitor web advertising placements
• Gather exhibitor information for mobile app
• Review analyses of events' marketing surveys to recommend ways to improve exhibitor marketing
• Work with Project Manager on Product Showcases / Product Awards updates on website, mobile app and printed materials
• Develop and implement strategic social media plan to support marketing campaigns for Seafood events to increase engagement and conversion :
• Write compelling posts to increase engagement year-round and support registration conversion during marketing campaigns
• Set goals, track social media campaign and make adjustment as needed
• Collaborate with Marketing Manager to build mobile applications for the events
• Provide assistance for marketing logistics of each product
• Other tasks as assigned

Skills & Qualifications :

• 1-3 years of experience in marketing, communications, customer service, or related fields.
• Proficient in marketing automation software, social media platforms, and Microsoft Office.
• Digital design skills desired, including experience with Formstack, Smartsheets, Adobe Photoshop, and Canva.
• WordPress and Marketo proficiency preferred.
• Strong copywriting, editing, and communication skills (both oral and written).
• Highly organized, with strong project management and attention to detail.
• Customer-service oriented with a collaborative attitude.
• Creative thinker with proactive initiative; able to work independently and as part of a team.
• Adaptable and eager to learn in a fast-paced, multi-tasking environment.

Work Environment : Diversified Communications offers the flexibility to work remotely and enjoy a hybrid schedule, working in the office 2 days per week.

While this position reports into our office located in Portland, Maine, we are open to considering fully remote applicants.

Travel : Domestic and international travel is required at least 3 times per year.

We are dedicated to creating, promoting, and nurturing a safe and inclusive work environment and we expect the same from each of our employees.

We value diverse talents and welcome individuals with unique backgrounds, working styles, and skillsets. We believe that our differences make us a better team and stronger community by allowing us to make better decisions, be more innovative, and better serve our customers and business partners.

We invite you to learn more about us and our amazing benefits.