Job Description
Duties and Responsibilities :
- Generate revenue and strive to exceed target quota
- Utilize existing networks & intelligence tools to identify & contact prospective brand and agency contacts
- Offer smart client research, trends & ideas (i.e. valid business reasons) to drive interest & cultivate relationships
- Dissect each brand organization to uncover different rivers of funding (shopper marketing, brand, ecommerce, national media agency) with the intent to simultaneously unlock and elevate each relationship
- Own a room (even virtually) present dynamically and instill confidence to challenge our clients in a kind, smart and creative way to ensure we are doing what is best for both businesses long-term
- Analyze campaign performance statistics and recommend performance enhancements
- Collaborate with internal teams (account management, ad operations, creative, analytics, development) to ensure a seamless experience for both the retailer & suppliers
- Communicate with retailer teams (Category Managers & Vendor Marketing) regarding VIP account outreach, pipeline, messaging + SKU prioritization, URL confirmation, etc.
- Track outreach & sales activity pipeline using CRM tool, HubSpot
About you :
We are looking for an Account Executive who has the following skills, knowledge, and experience :
- Working knowledge of retail, eCommerce and digital monetization programs as well as Ad Tech Industry knowledge
- Strong leadership qualities trust, loyalty, empathy, forward thinking, self-starter
- Strong organization skills proving the ability to prioritize to ensure deadlines are met
- Ability to problem solve focused on being solution oriented
- Excellent interpersonal communication skills
- Solution oriented mindset
- Proven thought leader in strategic planning and operational efficiencies
- Efficient time management skills able to sustain timeline management and campaign deliverables
- Experience in various CRM, Sales Intelligence and Ad Server platforms and / or the ability and willingness to learn quickly
- Ability to work in a team environment
- Proficient in Google suite products
Qualifications :
- 2+ years’ experience in advertising, media sales and / or business development
- Strong understanding of CPG environment either through direct sales experience or similar exposure
- Comfortable with DSP, DMP, PMP terminology & discussion
- BA / BS degree in marketing, business or related field
- Post COVID travel required to Brands / Agency offices
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