Trade & Shopper Marketing Manager

Job Description

Job Description

At Deschutes Brewery , we unapologetically make award-winning, damn tasty beer. We are determined to innovate, challenge the status quo, and be thought leaders at every turn.

Our company culture bonds us together and creates conditions for success. It is lived daily as a behavioral expression of our collective set of core values : Love It or Dump It, One Team One Dream, Blow Our Customers' Minds, Time for Better Is Now, Celebrate, Crafted for Community and Own It! If you are on our team, it means you are part of creating something extraordinary.

You're part of Deschutes.

The Trade & Shopper Marketing Manager acts as the conduit between marketing, sales, and the consumer by developing and executing effective trade marketing strategies that drive sales and increase visibility, velocity, ACV, and market share.

This role is critical in ensuring that Deschutes Brewery's brands and products are prominently displayed at retail, and campaigns and promotions are executed flawlessly in the last three feet of the consumer journey.

This role is responsible for identifying opportunities across the portfolio and for the growth and development of customized marketing programs.

What You'll be Doing :

• Supports the development of trimester programming for national accounts (on and off premise).
• Works closely with the marketing and sales team to ensure that marketing plans are aligned with the sales objectives and brand strategies.

Helps identify key accounts and develop customized marketing programs to support them.

• In collaboration with National Accounts, the role develops and implements shopper marketing plans that drive sales growth, increase brand awareness, and enhance customer loyalty.
• Conducts regular reviews of trimester program performance; presents findings to Marketing and Sales to inform future programming, channel strategies and channel activation.

Proactively makes program recommendations to optimize opportunities.

• Develops promotional materials such as POS, displays, on premise items and promotional items that increase brand awareness, purchase intent, velocity, and supports the sales objectives and the customer experience.
• Analyzes market trends, consumer behavior, and the competitive landscape to identify opportunities for growth and improvement.
• Manages the Deschutes and Boneyard's digital presence on 3rd party e-commerce websites.
• Manages trade shows and customer focused events including booth design, staffing and promotions.
• Identifies opportunities to drive loyalty and retention through promotions, events, and customer engagement programs.
• Establishes tracking and reporting tools that monitor activities, correlate activities to sales and monitor ROI.
• Complies with Deschutes Brewery safety practices, policies and procedures and actively promotes safe work practices.
• Supports an inclusive and equitable workplace and follows all Deschutes Brewery practices, policies, and procedures to ensure a respectful and welcoming work environment for all.
• Performs other duties as assigned.

What You'll need for this Position :

• 5-7 years of experience in marketing or trade marketing, with at least 3 years managing the activation of off premise trade programs in the US Market.
• Fluency in shopper marketing and ability to manage planning, activation, and redemption of each chain program.
• CPG beverage experience required.
• Experience building and developing tools, systems, and implementing ways of working to drive consistency and effectiveness across all channels, customers, and sales.
• Strong program marketing skills with an ability to turn quantitative insights into creative trade programs that drive profitable growth.
• A demonstrated capability driving growth through innovative and successful retail campaigns and activations.
• Excellent knowledge of national account (on and off premise) trade activation needs.
• Strong cross functional teamwork and collaboration skills and ability to manage many different stakeholders across the organization.
• Competent project management skills to deliver on time and on budget.
• Strong planning, communication, and analytical skills.

Preferred Education, Experience & Attributes :

• Bachelor's degree in marketing, business, or related field.
• Experience in retail marketing in beer, wine, or spirits background experience preferred.

Physical Requirements & Working Conditions :

General office environment with prolonged periods of sitting and / or standing at a desk and working on a computer.

Working at Deschutes Brewery includes a competitive compensation and total rewards package consisting of, but not limited to :

• Comprehensive medical, dental and vision insurance.
• Value for work-life balance with paid time off including; vacation time, sick leave, and paid holidays.
• 401k with a 4% company match, vested immediately!
• Employee stock ownership.
• Opportunity for additional incentive compensation based on company performance.
• Free award-winning beer and discounts on merchandise from Deschutes Brewery, Boneyard Brewery, other partnering companies and so much more!

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications as described in a job description.

We are most interested in finding the best candidate for the job, and that candidate may be one who comes from a less traditional background.

We would encourage you to apply, even if you don't believe you meet every one of our qualifications described. If you are unsure whether you meet the qualifications of this position, or how this would be determined, please feel free to contact HR@deschutesbrewery.

com to discuss your application.

Job Posted by ApplicantPro