Manager, Trade Marketing

Job Description

Job Description

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour.

Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels.

These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

Position Overview :

Responsible for managing Revlon CC & Tool GTM strategy development and execution plan at Mass retail customers nationally.

Major Duties :

• Drives growth and development of assigned categories through the proposal and execution of the portfolio / product strategy and its promotional calendar.
• Responsible for Trade Activation lead across channels
• Product NPD Sell-In Decks, Distribution Opportunity Sell-In Story
• Placement : Display / Merchandising Opportunities
• Supports Sr. Manager of Trade Marketing in setting channel activation strategies and priorities for the customer channel teams.
• Manages execution of drive period moments, to bring to life and support national brand priorities in store, across top retailers.
• Ensures successful implementation of the plan (on time & in budget)
• Works closely with respective brand leads within trade marketing team to ensure program execution seamlessly fits into the overall brand activation plans, to strengthen sell in acceptance with retailers.
• Partner with Sales and US Marketing team to develop impactful promotional, and marketing activation plans for customers to achieve sales objectives and differentiate our brands in the marketplace.
• Updates marketing materials such as display calendars and retailer activation calendars for internal publications and sell-in materials.
• Support sales sell-in story for retailer specific activation.
• Lead Innovation Sell-In story development for Revlon CC & Tools within Strategic Food (Kroger, HEB, Meijer), Broker, Dollar General, Rite-Aid, and Amazon.
• Coach and mentor junior members on the team

PROJECT MANAGEMENT AND PROGRAM INITIATION

• Attends and actively participates within internal brand, sales, and GTM cross-functional calls
• Gain alignment from all cross-functional parties to ensure robust 360 activation plans

DISPLAY DEVELOPMENT

• Active role in display strategy to amplify responsible drive periods and find efficiencies
• Manages communication and commitments across functional areas to limit unnecessary costs and drive efficiencies.
• Guides PRF / P&L development to kickoff with Sales and Operations.

CREATIVE

• Partners across trade marketing team & respective brand, to create display themes based on national programming, product priorities, consumer insights, and retailer opportunities.
• Ensures all materials are on time for handoff to brand communications team for final artwork execution.
• Provides feedback on creative and ensures meets retailer guidelines & timelines

Experience, Knowledge, Skills & Abilities :

• 5+ years of experience in related role and or field
• Proficiency in Microsoft Outlook, Word, Excel, Teams, and PowerPoint
• Strong interpersonal / collaboration skills
• Excellent communication skills essential (written and verbal skills)
• Strong organizational and project management skills
• Experience in coaching / managing others coach and mentor junior members of the team
• Ability to adapt quickly to changing priorities in a fast-paced environment
• Preferred experience with US Mass retail environment

Education

Bachelor’s degree in marketing, sales, or related field preferred

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The base pay range for this position in New York City is $100,000 - 125,000 / year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location.

Certain positions may also be eligible for short and / or long-term incentives as part of total compensation.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy.

Other benefits offered to employees include but are not limited to the following : long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc.

Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees are also enrolled in our company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.