Digital Marketing Specialist

If you're a data focused, analytical thinker, and project management driven individual who loves digital marketing, then this role was created for you.

Reporting to the Marketing Operations Manager, this opportunity will incorporate a mix of website, HubSpot and content management.

Additionally, you'll gain firsthand experience ofl the latest demand generation practices, resulting in campaign creation and top of funnel velocity.

On a day-to-day basis, you'll curate, review and post content to the website, ensuring that the latest SEO and conversion rate optimization tactics are followed.

From there, you'll map that content to ROI driven campaigns and dashboards in HubSpot. Once a campaign is launched, you'll monitor clicks, views, heatmaps and more to help influence top of funnel lead generation.

This role will also work with product marketing to create targeted outbound, nurture and upsell campaigns to existing customers and prospects.

This role is a healthy mix of marketing, operations, and entry level demand generation, with every component driven by measurable results.

ResponsibilitiesEffectively manage WordPress site functionality, analytics, page creation, design and email creationCreate and manage landing pages, microsites, forms, and other web-based marketing campaign assetsImplement omni-channel campaigns and report on their effectivenessBuild email drip campaigns, nurture flows & automation rules in HubSpotManage and maintain the company's social media presence for specific campaigns, including developing engaging content calendars, scheduling posts, and analytic reporting.

Manage paid search and social advertising programs within LinkedIn and Google AdsCollaborate with internal stakeholders to strategize, build and implement initiative specific campaignsDevelop consistent reporting cadences for campaigns and quarterly resultsLeverage Salesforce dashboards and / or HubSpot reports to visually communicate progress against department goalsWork with Salesforce Admins to ensure data hygiene and validation within a MarTech ecosystemPresent and enable the marketing team with data driven insights to enhance campaign strategyMaintain and report out on all digital assets including special URLs, 404 errors, redirects, landing page locations and link-throughsStay up to date on industry best practices, while proactively researching and building business cases for new tooling to better manage data and processesAdditional Skills : Ability to understand apexanalytix's software, services, industries, target audiences, and solutions.

Technically Knowledgeable - able to understand data flows, gain access to data available and necessary for evaluating the efficiency and effectiveness of marketing activities.

Analytical - Extremely detail oriented, accurate and organized. Highly capable in quantitative and qualitative analysis of data to arrive at the central meaning and the impact to the business, and relevant to the GTM.

Experience3-5 years experience in B2B SaaS marketing with a strong record of accomplishment of driving and scaling pipeline generation in fast-paced environment for B2B SaaS companies.

BA or BS in Marketing, Technology, Business, or another related fieldExperience with modern B2B MarTech infrastructure such as : Salesforce, Hubspot, and account-based marketing platforms.

Strong intellectual curiosity to develop and embrace new standard methodologies to build a continuous improvement culture.