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Senior Qualtrics Analyst
Senior Qualtrics AnalystTechlink Systems Inc. • Torrance, CA, United States
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Senior Qualtrics Analyst

Senior Qualtrics Analyst

Techlink Systems Inc. • Torrance, CA, United States
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Day-to-Day Tasks

1. Dashboard & Report Creation, Configuration, and Ongoing Support

  • Set up and maintain Qualtrics dashboards for real-time visualization of KPIs.
  • Configure filters, segments, and calculated fields for deeper insights.
  • Automate scheduled report deliveries to stakeholders.
  • Export and blend Qualtrics survey data with Excel, Power BI, Tableau, or Google Data Studio for extended analysis.
  • Configure and maintain XM Directory, ensuring contact list hygiene, deduplication, and integration with external CRMs or CDPs for personalized targeting.
  • Validate vendor-produced dashboards or reports to ensure data accuracy and alignment with business requirements.

2. Integration with External Systems and Data Connectivity

  • Design, develop, and maintain integrations between Qualtrics and external systems (e.g., Salesforce, AWS S3, Snowflake, BigQuery, Adobe, or internal APIs).
  • Configure Qualtrics Data Connectors and APIs for automated data ingestion and export.
  • Manage authentication, permissions, and secure data transfer between systems.
  • Collaborate with data engineers and business analysts to align Qualtrics datasets with enterprise data models.
  • Validate upstream and downstream data flows, ensuring integrity through QA and reconciliation tests.

    • 3. Automation, Scripting & API

  • Develop Python or SQL scripts to automate data extraction, transformation, and loading (ETL) between Qualtrics and enterprise data stores.
  • Create and manage scheduled jobs for recurring integrations.
  • Use Qualtrics Workflows (Actions, Webhooks) to automate event-based notifications, data routing, or record updates.
  • Execute historical data updates and backfills using Qualtrics API.
  • Monitor automation processes, troubleshoot failed runs, and implement retry or alert logic

    • 4. Data Analysis & Insight Generation

  • Perform upstream invitation data analysis.
  • Manipulate and transform files (CSV, JSON, Excel) to structure clean datasets for analysis.
  • Build pivot tables and perform exploratory data analysis to uncover trends.
  • Evaluate data accuracy and reliability through QA of vendor-delivered datasets or dashboards.
  • Synthesize findings into actionable insights, answering "What s the impact?" type questions for business partners.
  • Collaborate with BI and marketing analytics teams to merge survey data with CRM, product, or behavioral data.

    • 5. Backlog Management & Operational Execution

  • Maintain and actively manage the analytics and integration backlog in collaboration with business stakeholders.
  • Prioritize and refine requirements to ensure alignment with strategic business goals.
  • Troubleshoot and resolve production incidents related to survey data, dashboards, and integrations.
  • Route support tickets or enhancement requests to appropriate team members or vendors.
  • Document issues, root causes, and resolutions for knowledge sharing and process improvement.
  • Collaborate closely with vendors, providing requirements, QA, and feedback on deliverables;
  • Define direction, and set expected deliverables and SLAs.

    • 6. Survey Design, Configuration & Deployment

  • Translate business needs into survey designs, applying advanced logic, branching, embedded data, quotas, and randomization.
  • Implement display logic and dynamic content to enhance respondent experience.
  • Set up email, SMS, and anonymous link distributions; monitor and optimize response rates.
  • Configure Qualtrics Mobile SDK and Website Feedback / Intercepts, including targeting, creative setup, and integration with app / web codebases.
  • Test and debug surveys end-to-end to ensure correct data capture and logic flow.

    • 7. Stakeholder Communication

  • Gather and document business requirements for new surveys, dashboards, and integrations.
  • Present findings and recommendations based on survey insights.
  • Train business users on dashboard interpretation and data best practices.
  • Ensure compliance with privacy and security standards (GDPR, CCPA) across all Qualtrics assets.

    • Skill Set

    1. Qualtrics Platform Expertise

  • Advanced configuration of surveys, branching, logic, quotas, and embedded data.
  • Dashboard creation, segmentation, and calculated fields in Qualtrics XM.
  • XM Directory management and automation of panel invitations.
  • Experience with Qualtrics Workflows, Actions, and Webhooks for automation.
  • Deployment and maintenance of Website Feedback and Mobile SDK integrations.

    • 2. APIs & Integrations

  • Proficient with Qualtrics API and RESTful integrations for data retrieval, updates, and exports.
  • Experience with connecting Qualtrics to Salesforce, AWS S3, BigQuery, Snowflake, or Adobe
  • Experience Platform.
  • Understanding of authentication (OAuth2), API rate limits, and error handling.
  • Knowledge of data pipeline orchestration and real-time streaming setups.

    • 3. Programming & Automation

  • Strong scripting ability in Python (Pandas, Requests, NumPy) and SQL for ETL or automation.
  • Familiarity with PowerShell or Bash scripting for batch automation.
  • Experience validating, reconciling, and automating data transfers between systems.

    • 4. Data Analysis & Reporting

  • Skilled at upstream data analysis, data cleaning, and building analytical datasets.
  • Proficient with Excel and Google Sheets (pivot tables, formulas, lookups).
  • Experience using Power BI, Tableau, or Google Data Studio for visualization.
  • Ability to interpret survey data in business context (NPS, CSAT, driver analysis).
  • QA and validation of vendor-produced reports or dashboards.

    • 5. Backlog & Operational Management

  • Creating and managing business and system requirements for surveys, dashboards, and integrations.
  • Experience managing a backlog of production incidents, business requirements, and integration work.
  • Prioritization of requests based on business value and urgency.
  • Incident management and troubleshooting production issues.
  • Documentation and communication of technical issues to non-technical stakeholders.

    • 6. Soft Skills & Cross-Functional Collaboration

  • Excellent communication skills for bridging business and technical teams.
  • Strong troubleshooting and problem-solving mindset.
  • Capable of managing multiple workstreams simultaneously in Agile (Scrum / Kanban) environments.
  • Ability to provide direction and feedback to vendors.
  • Detail-oriented with a focus on data accuracy and quality assurance
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