Marketing Manager - Motorsports

About Us :

If you want to know about the requirements for this role, read on for all the relevant information.

GoPro helps the world to capture and share itself in immersive and exciting ways. We are a force for positivity, celebrating all things awesome while inspiring people to pursue their passions.

We celebrate diversity. We practice inclusion. We foster belonging. We demand equity. And we share the experiences of individuals and communities who also hold these values as core to who they are.

From Bucharest to Munich, Silicon Valley to Shenzhen, we are dedicated to building a company that reflects and honors the diverse global communities where we live, work, and play.

Founded in 2002 by Nick Woodman, a photo and video enthusiast in search of a better way to film himself and his friends surfing, GoPro has grown into a relentlessly innovative brand loved around the world for its insanely versatile and enabling products.

We are GoPro and we love what we build.

Location

Remote USA. This role can be performed anywhere from the United States.

The Role

GoPro is seeking a Motorsports Marketing Manager who is responsible for designing and executing the 4-wheel Sports program driving credibility and awareness for the product and the brand.

You will execute event sponsorships, grassroots event opportunities, brand partnerships, and content / athlete projects within the vertical and continue to bring the brand of GoPro to the Motorsports community.

What You Will Do

Identify national event sponsorships and regional grassroots opportunities that will connect the consumer to the brand. Lead cross-functional efforts with identifying Goals & KPIs for each Event Sponsorship execution.

Execute these events on a local and national level while working with relevant internal and external stakeholders.

Event Project Management :

• Facilitate the cross-functional collaboration and ensure execution of these initiatives
• Social Media deliverables
• Press release details
• Advocate / Community inclusion
• Promoting Awards
• Sales / Channel hospitality opportunities
• Training inclusion
• Grassroots Activation team
• Consumer Insights
• Submit and manage Creative and Brand service requests for all event sponsorship deliverables
• Creative requests for video, copy, web banners, creative assets
• Prepare & update year-long Events Sponsorships calendar for internal teams use / refer to
• Prepare event recap reports for all activations
• Prepare monthly Sports Marketing events showcase report
• Request & summarize year-end reports from every event partner to ensure ROI

Athlete Management :

Maintaining and selecting the next generation of (identifying, negotiating, and executing contracts) relevant national sports personalities in various 4-wheel playgrounds with a perfect brand fit and strong content creation abilities.

Content Program :

Identifying unique content opportunities with athletes, events and other partners that will showcase the product and push the brand forward.

Identifying and establishing relationships with credible GoPro filmers / editors within the 4-wheel network to ensure that we can execute on said content opportunities.

Skills We’re Excited About

• 5+ years of experience in Marketing
• Strong understanding of the Off-Road Motorsports / Powersports industry and trends
• Experience in successful project management and tentpole event management
• Experience in showing and reporting ROI on every event or project within vertical
• Vital organizational skills and the ability to manage multiple projects simultaneously
• Creative thinking and problem-solving skills
• Ability to present and communicate in an effective and impactful way
• Networking skills and the ability to build relationships with partners, sponsors, and important stakeholders
• Maintain operational excellence, including managing the vertical budget, create POs and manage invoicing for events activations, and order promo product for event sponsorship, athlete projects and brand collaboration opportunities
• Moderate travel required

Why Work With Us?

Create your own destiny. GoPro enables you and trusts you to get your own job done, because we believe that autonomy in role brings out the best in our employees.

Live your best life. We’ve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and connection with one another.

Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers.

We celebrate creative solutions that bring innovation to GoPro technology.

GoPro Highlights

• Get your very own GoPro camera + gear
• Medical, dental, and vision insurance premiums are 100% paid for employees, 80% paid for dependents
• Life insurance and disability benefits
• Generous time off policy
• 12 weeks paid parental leave for new parents
• Pre-tax and Roth 401(k) options
• Discounted employee stock purchase plan (ESPP)
• LiveHealthy monthly wellness reimbursement
• Innovative remote-friendly wellness classes and events
• Flexible work arrangements
• Professional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more
• Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)

We strive for the day that no group can be described as underrepresented at GoPro whether as part of our brand or in our workforce.

We are committed to providing a more inclusive, representative, equal, just, and happy world. GoPro is proud to be an Equal Opportunity Employer.

The pay range for this role is between $88,400 - $141,450. Actual pay within the range is dependent on multiple factors, including your residence location and prior work experience.

Equity, benefits, and a discretionary bonus may be additional forms of compensation for this role and are not included in the provided pay range.

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