Director, Content & Brand Marketing

Job Description

Job Description

What is Clutch

Clutch is the leading global marketplace of business service providers, featuring over 350,000 B2B companies across 157 countries.

Each month, over a million business leaders use Clutch to find the right service providers for their needs. Clutch has been recognized by Inc Magazine as one of the 5000 fastest-growing companies in the United States for the past 7 consecutive years and has been listed in Deloitte's North America Technology Fast 500.

Who We Are

Our global team of builders make our mission and growth possible. We come from many countries and believe that celebrating what makes us different creates a resilient and positive culture.

Leading with empathy and an open mind are key to uncovering brilliant solutions. We promote diversity, equity and inclusion by weaving it in all of our processes, from our hiring practices and benefits plans to our employee-led and executive-sponsored DE&I committee.

Clutch has been recognized by workplace culture site, Comparably, as a best company for career growth, work-life balance, and diversity.

Who We Are Looking For

We're seeking a visionary Director of Content and Brand Marketing to lead our efforts to grow brand awareness and global traffic through strong organic optimization of our content, as well as developing strategic brand campaigns to drive awareness among B2B services buyers.

You will lead a team of content professionals and work closely with our in-house SEO team to grow organic traffic, while activating content through brand campaigns that fuel social and media coverage.

You'll need a creative and analytical mindset to drive our content performance, and be comfortable diving into data to refine content strategy.

As a leader at Clutch, you'll foster a culture of innovation, inclusivity, and high performance within the team.

Responsibilities

• Content Editorial Strategy :
• Develop and execute a comprehensive content strategy focused on driving traffic, buyer acquisition, and brand awareness that aligns with company goals to target key B2B audiences across targeted personas and verticals.
• Team Leadership :
• Manage, mentor, and develop a team of managers and specialists in both content and brand marketing. Ensure alignment with career development plans and foster an inclusive, high-performing culture.
• Cross-Functional Collaboration :
• Work closely with the SEO team to optimize content for search visibility and follow SEO best practices.
• Collaborate with Demand Generation team for generating content for email acquisition and lifecycle engagement.
• Partner with product and design teams to ensure content is optimized for discoverability and on-site engagement. Ensure seamless communication and collaboration to deliver campaigns that align with broader marketing and business objectives.
• Performance and KPI Management :
• Set and track OKRs for the content and brand teams. Use data-driven insights to monitor performance against traffic forecasts, engagement benchmarks, and awareness goals.

Continuously optimize campaigns to meet and exceed objectives.

• Brand Marketing & Content Promotion :
• Lead brand-building campaigns, including overseeing PR, social media campaigns, influencer & media partnerships, and other brand activation efforts to activate sharing of content in market.

Ensure consistency in brand messaging and content across all mediums, including email, social, video, and web.

• Budget and Resource Management :
• Oversee content and brand marketing budgets. Ensure campaigns and content production are delivered within budget and deadlines, driving the highest business impact to optimize for ROI across campaigns.
• Innovation and Experimentation :
• Encourage a culture of continuous learning, testing, and innovation. Leverage insights from analytics platforms (Looker, Sparktoro, Ahrefs, Google Search Console, etc.

to optimize content and campaigns.

• External Partnerships :
• Manage relationships with external content producers, influencers, media partners, and agencies. Ensure alignment of external resources with internal strategies to maximize ROI on brand marketing efforts.
• Stakeholder Communication :
• Present content and brand marketing strategies, results, and business impacts to executive leadership. Provide clear and actionable insights through executive presentations, performance reviews, and reports.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• Minimum 10-12+ years of experience in content and brand marketing, with a strong track record in leading successful campaigns and strategic initiatives.
• Minimum 5+ years of experience in people management, with demonstrated leadership skills to develop and train teams.
• Strong command of content marketing and brand best practices, with a mix of B2B and DTC experiences to adapt strategies to different buyer audiences.
• Experience creating and promoting content to B2B buying audiences is a must-have for success in this role, with a proven portfolio of widely distributed and engaging content for B2B personas.
• Strong understanding of SEO best practices and how to build content that ranks and drives engagement.
• Experience managing cross-functional projects, setting OKRs, and using performance data to drive decisions.
• Proficiency in data analytics platforms (GA4, Looker, Hotjar, Google Search Console, Ahrefs) and the ability to draw insights for content performance and optimization.
• Exceptional executive communication skills, able to clearly articulate complex concepts to influence internal and external stakeholders.
• Proven track record in managing budgets and external partnerships.
• Demonstrated experience in driving customer engagement through integrated brand and content campaigns across digital, social, email, and web platforms.
• Experience in managing creative requests, developing briefs, and delivering high-quality content on time and within budget.

What Clutch Offers :

• 401(k) Match, 100% Immediate Vesting
• Cigna Medical, Dental & Vision
• Life Insurance
• Short-Term and Long-Term Disability Benefits
• Fertility Benefits
• ComPsych Employee Assistance Program, Ginger Mental Health Benefits and Talk Space On-Demand Mental Health Benefits
• Commuter Benefits
• Paid Time Off : 15 vacation days, 12 holidays, 3 flexible holidays, 2 community service days, 2 mental health days
• While working in the office, a well stocked pantry, fridge and bi-weekly catered lunches
• Structured Learning and Development Opportunities
• Business Casual Work Environment

We are pleased to offer a comprehensive range of benefits to our full-time employees, which includes health, life, disability, and retirement plans, as well as paid time off for mental health, community service along with vacation, sick and safe leave, and holidays.

In addition to base pay, employees may be eligible to participate in Clutch's annual performance bonus program and any applicable incentives, which will be communicated during the hiring process.

Salary at Clutch is determined based on factors such as relevant qualifications, experience, and market. For this position, we expect a base salary range between $140,000 and $160,000.

Clutch Co. is an Equal Employment Opportunity employer. We consider all qualified applicants without regard to race, traits historically associated with race (including hair texture, hair type and protective hairstyles), religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, physical or mental disability, personal appearance, genetic information, marital status, political affiliation or activity, credit information, status as a victim or family member of a victim of domestic violence, a sexual offense, or stalking, or any other characteristic protected by applicable law.

Clutch participates in E-Verify.

Clutch Co. is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

Applicants with disabilities are invited to advise Clutch Co. of any reasonable accommodations needed in the application process by contacting us at [email protected].