Director of Product Marketing

Director of Product Marketing

Inspiren offers the most complete and connected ecosystem in senior living. Founded by Michael Wang, a former Green Beret turned cardiothoracic nurse, Inspiren proves that compassionate care and technology can coexist - bringing peace of mind to residents, families, and staff.

Our integrated solutions seamlessly fit into existing workflows, capturing everything happening within a community. Backed by nurse specialists and powerful analytics, we provide the data operators need to make informed clinical and operational decisions - driving efficiency, profitability, and better care outcomes.

About the Role

As Director of Product Marketing, you'll shape how Inspiren's story is told to the market and how our products are understood, adopted, and loved by customers. You'll own positioning, messaging, and go-to-market strategy across our product suitetranslating product capabilities into clear value for operators, clinical staff, residents, and capital partners.

This is a strategic, high-impact role for a sharp communicator and market strategist who thrives at the intersection of Product, Sales, and Marketing. You'll lead launches, build competitive differentiation, and equip our go-to-market teams with the tools they need to win. As a player-coach, you'll manage and mentor a small team while rolling up your sleeves to deliver critical work yourself.

We're looking for someone who can distill complexity into clarity, bring structure to fast-moving growth, and continue to put Inspiren at the forefront of senior living technology.

What You Will Do

• Lead product marketing strategy and execution across positioning, messaging, launches, sales enablement, pricing, and competitive differentiation.
• Develop and maintain messaging frameworks that clearly articulate value to key personas and segments, ensuring consistency across all channels.
• Own go-to-market planning for new product launches, coordinating across Product, Sales, CS, and Demand Gen to deliver high-impact rollouts.
• Manage and mentor a Product Marketing Manager, providing strategic guidance and ensuring high-impact delivery across launches and initiatives.
• Create and maintain sales enablement assetspitch decks, playbooks, objection handling guides, competitive battlecardsto increase conversion and deal velocity.
• Conduct market and competitive intelligence, including win / loss analysis, category trends, and customer research, to sharpen differentiation and influence roadmap decisions. Monitor product adoption and attach rates, surfacing insights that drive product growth within accounts and inform marketing programs.
• Partner with demand gen and field marketing to fuel integrated campaigns, expansions into new markets, and vertical plays.
• Maintain proof points and evidence library (stats, testimonials, case studies) to amplify credibility across sales, marketing, and exec communications.
• Support executive storytelling, including QBRs, board updates, and customer presentations, by delivering compelling market insights and narratives.

About You

Details

Equal Employment Opportunity (EEO) Statement

Inspiren does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.