Digital Marketing Manager

Job Description

The Solutions Delivery group creates and supports customer-facing technology. The department applies best practices and innovative technology to stakeholder and business issues to find solutions that maximize investment value.

IT Solutions Marketing Manager will be responsible for the launch and adoption of IT solutions as well as lead the development and management of digital content initiatives and oversee User experience, communication, and documentation initiatives.

The ideal candidate will possess a blend of creative flair, technical expertise, and leadership skills to drive the successful execution of digital content projects that enhance user experience and support IT objectives.

Digital Marketing Strategy : Develop and execute a comprehensive digital marketing strategy aligned with IT goals and objectives.

Collaborate with internal stakeholders to identify content needs, target audience preferences, and key messaging themes.

Content Creation and Management : Lead the creation, curation, and optimization of digital content across various platforms, including websites, blogs, social media, and email newsletters.

Ensure content is engaging, informative, and consistent with brand guidelines and coordinated with Brand initiatives.

• Team Leadership : Provide leadership and guidance to the team. Define roles and responsibilities, set performance expectations, and foster a collaborative and supportive work environment.
• User Experience Optimization for IT Solutions : Collaborate with the UX Designer to enhance user experience across IT Solutions by optimizing content layout, navigation, and visual design elements.

Conduct user research and usability testing to gather feedback and insights for continuous improvement.

Technical Documentation : Work closely with the Technical Writer to create and maintain technical documentation, user manuals, and knowledge base articles.

Ensure documentation is clear, concise, and accessible to target audiences, including end-users and technical stakeholders.

Cross-Functional Collaboration : Collaborate with cross-functional teams, including IT, marketing, design, and product development, to align digital content initiatives with broader organizational strategies and initiatives.

Qualifications

Minimum :

• Bachelor’s degree or 4 years of equivalent work
• 5 years’ experience in digital content creation, management, and strategy development, preferably in an IT or technology-focused environment
• Strong understanding of user experience principles and best practices.
• Excellent communication, collaboration, and project management skills.
• Creative thinking and problem-solving abilities, with a passion for innovation and continuous improvement.

Preferred :

• Bachelor's degree in Marketing, Communications, Information Technology, or a related field.
• 7+ years’ experience in digital content creation, management, and strategy development, preferably in an IT or technology-focused environment
• 3+ years of management experience

Additional Information

The preceding job responsibilities and tasks were designed to indicate the general nature and level of work performed by associates in this job.

It is not designed to contain or be interpreted as a comprehensive inventory of all job duties and responsibilities required of associates assigned to this job.

Associates may be required to perform other duties as assigned. Additional job competencies, individual goals, and performance measurements are set at the department level.

The benefits are just as rewarding as the work at BlueScope. To support our goal, we offer a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long term disability, paid time off, and retirement.

EEO Employer / M / F / Disabled / Protected Veteran

BlueScope is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status, as a protected veteran, among other things, or status as a qualified individual with disability.

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