Description
As an Industry Product Marketing Manager, you’ll immerse yourself in understanding how our customers evaluate DTN’s portfolio within an industry sector (Agriculture, Energy & Refined Fuels, or Weather and Climate Intelligence).
This is not your typical product marketing role you’ll sit within the Product team, playing a vital role in supporting cross-functional efforts including product launches, revenue retention strategies, and customer upselling initiatives.
It’s also fully remote, so you can work where you work best.
We’re searching for a confident and inquisitive individual who can champion our customers' needs, even in the face of complexity.
We focus on three things in Product Marketing : market research (you must be curious), messaging (you must be a great writer), and GTM planning (you must be organized, with a bias towards action).
If this sounds like you, we’d love to talk.
What you’ll be responsible for :
- Conduct customer interviews and design surveys to uncover opportunities for Product, Marketing, Customer Support, and Sales teams.
- Compile, analyze, and report on market and customer sentiment.
- Assist in understanding product-market fit, segmentation, and ROI criteria.
- Aid in evaluating competitive landscape to inform product roadmap and marketing strategies.
- Develop buyer personas to drive product adoption.
- Refine product value propositions and messaging.
- Generate sales and marketing materials.
- Contribute to the creation of strategic marketing plans and report monthly progress.
- Support education efforts on new product features.
- Assist in coordinating product releases and providing support.
- Interpret and relay product roadmaps to stakeholders.
- Learn about the portfolio and users to contribute to growth strategies.
- Continuously test and optimize content, tactics, and messaging.
- Collaborate with internal stakeholders and partners to support initiatives.
What you’ll bring to the role :
- Minimum 3 years of B2B product marketing experience in enterprise software / SaaS
- Grain supply chain / industry experience preferred
- Proficiency in complex solution sales, partner management, and multi-audience sales cycles.
- Strong storytelling and writing skills for various audiences.
- Ability to derive actionable insights from qualitative and data-driven strategies.
- Exceptional interpersonal and persuasion skills.
- Adaptability to rapid growth and change.
- Keen eye for growth opportunities and a test-and-learn mindset.
- Experience in competitor analysis, buyer personas, and product-led growth.
- Focus on measurable results and bias for action.
- Proficiency in Microsoft Suite, Excel, Surveymonkey, Teams, Productboard, Power BI, Salesforce, and wireframing / visualization tools like Figma or Miro.
- Ability to travel up to 15%
Applications for this position will be accepted until June 28. Interested candidates are encouraged to submit their applications before the specified deadline .
The targeted hiring base pay range for this position is between $67,500 and $99,000. DTN is a pay for performance organization, which means there is the opportunity to advance your compensation with performance over time.
The actual base pay offered for this position will be dependent upon many factors, including but not limited to : prior work experience, training / education, transferable skills, business needs, internal equity and applicable laws.
The targeted hiring base pay range is subject to change and may be modified in the future. This role may also be eligible for market competitive variable pay and benefits.
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Why DTN?
OUR VISION : To be the independent, trusted source of insights to our customers who feed, protect, and fuel the world.
OUR MISSION : Empower our customers with intelligent and actionable insights that exceed their expectations and enable their success on a daily basis.
OUR VALUES : Customer-Focused, Forward-Thinking, People-Centric, Solution-Oriented
We have great benefits at DTN apply today to find out more!
At DTN, we are an equal opportunity employer. Come join us as we help feed, fuel, and protect the world!
DTN is an Equal Opportunity Employer Minorities / Women / Veterans / Disabled
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