Marketing Manager

Description

Essential Functions

• Plan, organize and schedule logistics for 30 trade shows and conferences per year.
• Craft, execute, and analyze B2B Trade Show strategies and attendance
• Research and manage sponsorships and third-party vendors as part of the conference strategy
• Contribute to marketing projects as needed by copywriting, creating and posting on social platforms.
• Assist the team with posting on Twitter, LinkedIn, Facebook, Instagram, Pinterest, etc.to promote the company and our conference attendance
• Place insertion orders, track and submit invoices for payment, work with printers to produce materials as needed to support conference attendance or other events.
• Work closely with the Content Team to create effective email campaigns to promote our attendance at conferences and trade shows
• Collaborate with senior leaders and executives to craft marketing and sales ideas.
• Assist as needed with website updates using WordPress, working with our Content Team and Web Administrator. This role, along with every Marketing Team member, is cross-trained in supporting the Sales and Bid team when needed.

Using our content management program, you may be called up to assist in crafting responses to Request for Information (RFI’s), and Request for Proposals (RFP’s).

Knowledge and Skills

• Experience in B2B marketing with the proven ability to conduct engagements in a professional and appropriate manner
• Experience with logistics and coordination of conferences and events, including pre and post show promotion.
• Experience in posting to social media platforms like LinkedIn, Twitter (X), Facebook, Instagram, etc.
• This role requires a high level of creativity, attention to detail, and project management skills.
• Ability to write copy, proofread and edit. Experience working with marketing automation tools such as Hubspot, Marketo or Pardot to set up workflows, nurtures, sequences, schedule social media posts and analyze results.
• Understanding of inbound marketing concepts, Experience with and understanding of executing multi-platform marketing campaigns through social media, web development, email marketing campaigns, etc.
• Familiarity with WordPress.Profcient in the Microsoft Office suite (Word, PowerPoint, Excel)
• Experience using Canva and the Adobe Creative Suite to create supporting collateral (within brand guidelines) for our conference and event appearances.

Ability to work well under pressure, meet deadlines, and be flexible in managing multiple projects simultaneously.

• Consistent and concise communications are required to keep in-house customers in satellite offices informed about the progress of projects and to solicit their input.
• Ability to take initiative and tackle projects with minimal direction.
• Self-driven, positive approach to problem solving; ability to excel in a fast paced, rapidly changing environment.
• Strong organizational and analytical skills, along with excellent oral and written communication abilities.
• Must be a team player, willing to pitch in on projects with tight production deadlines.
• Ability to maintain existing company design standards and work within company proposal and presentation templates.
• Well-developed presentations skills and excellent customer relations skills.
• Ability to think creatively.

Education and Work Experience

• 3+ years’ experience in the marketing field
• 2+ years’ experience in event planning and management
• B.A. in Marketing, Journalism, Communications, or related field

Work Environment

• Fast paced office environment.
• High sense of urgency.
• Small / Medium office environment.
• Exposed to a combination of normal office type environments and client environments.
• Exposed to highly confidential information.

Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• While performing the duties of this job, the employee is occasionally required to stand, walk, sit, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs, balance, stoop, kneel, crouch, talk or hear.

Physical requirements include stooping, standing, climbing and frequent lifting of a minimum of 40 lbs. of office and facilities equipment.

Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.

Duties, responsibilities, and activities may change at any time with or without notice.

Work Authorization

Authorized to work in the U.S.

Equal Employment Opportunity Employer

Flagship is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.

We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.

Duties, responsibilities, and activities may change at any time with or without notice.

Work Authorization

Authorized to work in the U.S.

Equal Employment Opportunity Employer

Flagship is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.

We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

Americans with Disabilities Act

Under the Americans with Disabilities Act, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of their job.