Senior Director of Marketing

Interested in this role You can find all the relevant information in the description below.

Role

Acquisition.com believes in blending the art of storytelling along with the power of brand combined with the science of direct response to create extraordinary advertising.

Our mission is to set new standards in the marketing world, combining art with science.

We’re looking for a Senior Director of Marketing to take the lead in shaping our paid media strategy across top platforms, engaging email campaigns, and advanced programmatic advertising.

In this role, you’ll be guiding a talented team of media buyers, copywriters, and videographers, ensuring our sales funnels and paid media efforts are executed with precision.

Responsibilities

• Leadership and Team Development
• Build, lead, mentor, and develop the marketing team, creating a culture of continuous improvement and professional growth within the team with clear KPIs and career paths.
• Foster a culture of excellence within the marketing team, promoting continuous learning and adaptation.
• Align with all stakeholders of the leadership team to ensure all marketing efforts are properly aligned and supported by the other functions - sales, customer success, finance, etc.
• Paid Media Campaigns and Strategy
• Align paid media strategies with organic strategies to ensure a cohesive and on-brand message across all campaigns that meet KPI standards.
• Lead high-performing, and high-converting funnels and outstanding paid media campaigns, focusing on troubleshooting, strategizing, and meeting KPIs on platforms like, but not limited to, Facebook, Instagram, YouTube, TikTok, and Google.
• Develop and execute new and existing paid media strategies across multiple platforms.
• Monitor and optimize KPIs such as ROAS, CPA, CPL, CPM, and CTR to ensure campaigns align with business objectives and achieve maximum efficiency.
• Use data analysis tools like Hyros and Hubspot to monitor and analyze campaign performance, making data-driven decisions to improve ROI.
• Acquisition.com Workshops
• Participate in Acquisition.com Workshops as asked both as a Roundtable Expert and Subject Matter Expert in our L1 and L2 experiences as well as presenting if ever needed.
• Marketing Operations and Automation
• Create a centralized Marketing Dashboard to house all Marketing KPIs for paid media efforts in one spot.
• Utilize HubSpot to drive marketing campaigns, manage leads, and optimize customer journeys.
• Manage and work closely with the IT team to implement and manage marketing automation processes, ensuring seamless campaign execution.
• Conversion Optimization and Lead Funnel Management
• Lead Conversion Optimization efforts across all marketing channels, focusing on improving the workshop registration experience and increasing conversion rates.
• Own the marketing lead funnel process and provide detailed reports for customer behavior and optimize conversions.
• Data-Driven Decision Making and Reporting
• Work with the Sales team to analyze marketing and sales data to develop insights and implement initiatives based on data.
• Review and analyze marketing activities and make suggestions to management to improve ROI and branch out to new distribution channels.
• Develop and implement best practices for marketing operations, ensuring scalability and efficiency in all processes.
• Develop and implement a clear reporting system to track budget utilization.

Results

• High-Performing Team : Develop a team that is not only technically proficient but also strategically oriented towards KPI-focused outcomes.
• Viral Ads : Consistently create best-in-industry ads that convert viewers into customers.
• Decrease in CPA : Improve ad creatives to lower customer acquisition costs.
• Increase in Revenue & Profitability : Enhance advertising campaign performance to drive growth.
• Ad Production Factory : Deliver world-class ad creatives consistently.
• High-Converting Funnels : Optimize sales funnels with the Director of Sales and CRO Lead.
• Broad Visibility : Track all projects and initiatives in Asana for easy visibility.
• Executive Presence : Achieve a high NPS / customer satisfaction score.
• Hitting Deadlines & Budgets : Ensure all deliverables are completed on time and within budget.

Requirements

• 3-5 years of experience in Marketing, with a proven track record in a Director role.
• 10+ years in the Marketing industry, with a proven track record of ability to execute to drive revenue.
• Expertise in managing paid ads on Facebook, YouTube, TikTok, Google, and other platforms, preferably with marketing budgets ranging from 1M / month to 30M a year.
• Proven results in developing and optimizing sales funnels for maximum conversions.
• Ability to lead and build a team from the ground up.
• Familiarity with traditional advertising methods like Direct Mail is a plus.
• Proficient in data analysis and performance tracking tools.
• Excellent understanding of media buying and budget management.
• Strong leadership and team management abilities.
• Excellent communication and interpersonal skills.
• Strategic thinker with a results-driven mindset.
• Ability to work collaboratively with creative and technical teams.
• Adaptability and willingness to stay updated with industry changes.

Salary

$190,000 - $220,000 + bonus

Location

• Las Vegas, NV
• Relocation package offered

Benefits

• Acquisition.com believes great people are at the center of every successful business.
• Medical, Vision, Dental Benefits
• Unlimited PTO
• 401(k) with employer match

Acquisition.com Core Values

Our core values are the heart and soul of this incredible company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

Competitive Greatness : Be at your best when your best is needed.

Sincere Candor : Have the self-awareness to accurately perceive and communicate hard truths.

Unimpeachable Character : Be the type of person with whom people are always proud to associate.

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