Summary
Provide strategic counsel and support to business lines through development of strategies and programs for promoting company products, community awareness and / or the enhancement of the Customer Experience.
Works under minimum supervision with focus on national programs and general latitude in decision-making responsibility.
Key Responsibilities Include
- Deep understanding of and advocacy for key client segments and ability to align line of business goals to marketing strategies that target those audiences with a client-centric approach.
- Leads design, development and execution of end-to-end, offer-based integrated marketing campaigns for acquisition, deepening and retention across client segments and the overall buyer journey.
- Applies intelligence and insights of clients, competition and industry trends to enhance development and performance of marketing campaigns.
Uses client segmentation and personas to influence channel and creative strategy, reasons to believe, etc.
- Utilizes strong analytical ability to design and evaluate end-to-end client experience across multiple channels and client touch points.
- Sets well defined goals for marketing programs and opportunities for testing and optimization.
- Provides ongoing reporting, campaign insights and pacing toward goal to stakeholders.
- Builds strong relationships and work collaboratively with other marketing teams, Bank stakeholders and agency partners to ensure optimal campaign orchestration and performance
- Articulates and advocates for marketing campaign development needs and works with key stakeholders to ensure implementation, communication plans are in place.
- Collaborates with partner Marketing teams to measure program success and optimize accordingly, consistently planning, supervising and tracking performance to reach and convert right target audiences
Qualifications Include
- Bachelor’s degree in marketing or a related field, higher level degree preferred
- Minimum - years demonstrated marketing experience
- Omnichannel marketing campaign experience required
- Banking / financial services experience a plus
Experience, Skills and Competencies :
Experience leading and managing marketing campaigns in a variety of advertising platformsExperience with personalization practices across channels a plusSuperior change management and leadership skillsAbility to negotiate and influence othersIndependent decision making abilityStrong interpersonal and communications skillsStrong attention to detail, analytical skills and data-driven thinkingInherent growth mindset and ability to adapt and thrive in a changing workplaceDemonstrates and exemplifies those values and characteristics which are essential to the Marketing Team’s success : Great attitude : realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them Transparency : are direct, factual, and straight-forward Flexibility : ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
About Us First Horizon is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel.
With $ billion in assets as of December , , we serve clients through a team of approximately , associates and banking centers throughout the southeastern United States.
Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in states across the southern First Horizon has been recognized as one of the nation’s best employers by Fortune and Forbes magazines and a Top Most Reputable Bank.
Benefit Highlights
- Medical with wellness incentives, dental, and vision
- HSA with company match
- Maternity and parental leave
- Tuition reimbursement
- Mentor program
- k) with % match
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