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Social Media Content Designer
Social Media Content DesignerGreen Thumb Industries • Chicago, IL, United States
Social Media Content Designer

Social Media Content Designer

Green Thumb Industries • Chicago, IL, United States
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The Role

As a member of design team, the Social Media Content Designer will lead the graphic design and editing for a portfolio of GTI cannabis brands' social media content. They will work in concert with the Social Media Photographer / Videographer who will be focused the capturing of social photo / video content. They will work collaboratively with the brand creative teams, brand marketing teams, and compliance.

We're seeking a creative content expert who lives social media both inside and outside of work. You have a deep understanding of social visual styles of motion graphics & video editing that resonates on various social media platforms, such as Instagram, Facebook, Reddit, YouTube and TikTok. Ideally you also are well-versed in cannabis culture and are open to appearing in GTI content on occasion.

Responsibilities

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  • Create visually appealing and engaging graphics that align with brand identities for use across social media channels.

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  • Edit and enhance photography and video content for social media, ensuring it is engaging and aligns with platform specifications.

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  • Collaborate with the Content Photographer / Videographer to provide art direction in order to streamline post-production design of content effectively.

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  • Work closely with the brand marketing team (including social media managers) & brand design leads to develop visual strategies that complement overall brand goals.

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  • Partner with external content creators to ensure consistency in branding across all visual outputs.

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  • Stay current with design trends, social media best practices, and emerging technologies to keep our content fresh and innovative.

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  • Implement creative strategies for incorporating new trends into our visual content.

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  • Maintain high standards for quality and accuracy in all design and editing tasks.

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  • Ensure that all visual content meets brand and regulatory guidelines, ands resonates with our target audiences.

    • Qualifications

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  • Proven experience as a social content designer, motion graphics expert and video editor, preferably within a lifestyle industry.

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  • Strong portfolio showcasing expertise in both graphic design and video editing.

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  • Proficiency in design and editing software such as Adobe Creative Suite (After Effects, Premiere Photoshop, Firefly, Illustrator), CapCut, and emerging AI tools

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  • A keen eye for aesthetics and details.

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  • Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.

  • ","469777815" : "multilevel"}" data-aria-posinset="6" data-aria-level="1">
  • Excellent communication and teamwork skills.

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  • Innovative thinker with a strong understanding of how visual content can enhance brand storytelling.

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  • Bachelor's degree in Graphic Design, Visual Arts, or a related field preferred.

    • Additional Requirements

  • Must pass any and all required background checks

  • Must be and remain compliant with all legal or company regulations for working in the industry

  • Must possess valid driver's license

  • Must be a minimum of 21 years of age

  • Must be approved b y state badging agency to work in cannabis industry

    • The pay range is competitive and based on experience, qualifications, and / or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

    Green Thumb Pay Range

    $70,000 — $80,000 USD

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