The Social Engagement Manager is responsible for coordinating social media campaigns across all platforms of the Moses / Weitzman Health System and its affiliates, and fulfilling critical engagement activities across public-facing platforms.
A critical part of this role will be conducting competitor research and advancing our social listening strategy into greater maturity as a collaborator in a larger system-wide omnichannel digital and integrated marketing strategy.
ROLE AND RESPONSIBILITIES
- Aptitude for crafting engaging content, creating social media strategies and strong track record of successful content development
- Create, maintain and grow new and existing social media channels across health system
- Execute paid and organic campaigns and provide dashboard-level analytics to evaluate the success and / or optimize real-time
- Become SME of social media tracking platform (Ex : Sprout Social / Hootsuite) and leverage the capabilities to support digital and communications strategy
- Own social listening, analytics and competitive research
- Lead maintenance of internal integrated marketing calendar
- Strong project management and organizational skills with public relations, marketing, sales, and / or social community management
- Other duties as assigned
QUALIFICATIONS
Required Skills and Education
- Bachelor’s degree required
- 5 to 7 years’ experience in social media marketing or digital media
- Proficiency in Sprout Social, Hoot suite or similar social tracking platform
- Proficiency in Microsoft Office and internet-related applications
- Familiarity with Adobe Creative Suite, WordPress and / or HTML preferred
- Strong oral and written communication skills, organizational, time-management and prioritization skills, ability to multi-task, attention to detail, and interpersonal skills
- Ability to work independently, with integrity and committed to best practices in data and privacy
- Ability to work nights and weekend if needed
- Current Driver’s license
ADDITIONAL QUALIFICIATIONS
Excellent oral and written skills are required. This position is highly involved with staff, clients, colleagues, outside vendors and the community.
Experience working with Sprout Social, Hootsuite, Adobe Creative Suite, WordPress and related platforms are a plus, as is experience in health care, health equity, policy or related nonprofit work.
Confidentiality of Information
Confidentiality of business information is a requirement. Confidentiality must be maintained according to CHC policies, as well as following established consumer data privacy best practices.
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