Head of International Marketing

Gaia is an SVOD (subscription video-on-demand) platform focused on empowering an evolution in consciousness. Our catalog of over 8,000+ original programs, licensed docs, and films covers a breadth of topics including yoga, spirituality, and the esoteric.

We are seeking a highly skilled Head of International Marketing. The Head of International Marketing will own marketing execution for Gaia content in the Spanish, French, and German catalogs and play a pivotal role in driving the strategic direction and execution of our marketing initiatives on a global scale.

This position requires a visionary leader with a deep understanding of international markets, localized consumer behavior, and trends in conscious media consumption.

The ideal candidate will be adept at crafting compelling narratives, developing innovative campaigns, and building strategic partnerships to amplify our brand presence and impact worldwide.

The following information provides an overview of the skills, qualities, and qualifications needed for this role.

Responsibilities

• Advocate for and execute comprehensive international marketing strategies across paid, organic, and social aligned with the company’s mission, values, and business objectives.
• Conduct market research to identify key trends, audience preferences, and competitive landscape in target regions.
• Lead the creation of integrated marketing campaigns that resonate with diverse cultural backgrounds and languages, ensuring authenticity and relevance.
• Collaborate cross-functionally with content creators, product teams, and regional stakeholders to localize and optimize marketing initiatives for specific markets.
• Oversee the implementation of digital marketing tactics, with internal team and external agencies, including social media, email, SEO / SEM, and influencer partnerships, to drive audience engagement and growth.
• Establish and maintain relationships with international media outlets, influencers, and organizations to amplify our brand presence and expand our reach.
• Analyze marketing performance metrics and KPIs to measure the effectiveness of campaigns and optimize strategies for maximum impact and ROI.
• Manage a talented team of international marketing professionals, providing guidance, mentorship, and support to foster their professional growth and development.
• Align with Gaia Departmental Marketing Initiatives and Strategies vis-a-vis the Vice President of Marketing, Strategy and Business Intelligence.

Qualifications

• Proficiency in French, German, and / or Spanish languages preferred, in-territory professional experience a plus.
• 5+ years of experience in international marketing, preferably in the media, entertainment, or digital content industry, including managing large scale campaigns and budgets.
• Bachelor’s degree in Marketing, Communications, Business Administration, or related field; or equivalent experience.
• Proven track record of developing and executing successful international marketing campaigns that drive audience engagement and business growth.
• Deep understanding of cultural nuances, consumer behaviors, and market dynamics across different regions.
• Strong leadership skills with the ability to inspire and motivate teams, foster collaboration, and drive results in a fast-paced, entrepreneurial environment.
• Excellent communication, interpersonal, and negotiation skills, with fluency in English and proficiency in other languages preferred.
• Understanding of cultural sensitivities and context to inform and innovate the localization of our marketing assets and campaigns.
• Strategic thinker with a data-driven mindset and the ability to analyze complex problems, prioritize initiatives, and make sound business decisions.
• Passion for conscious media, social impact, and driving positive change in the world.

Additional Requirements

• US citizenship or US residency with an existing work permit is required.
• Must be available to work in our campus in Louisville, CO. This is not a remote role.

Compensation

Range : $160,000 - $190,000 (USD)

More About Gaia

Gaia exists as a transformational network to empower a global conscious community. Gaia (Nasdaq : GAIA) is a publicly traded company in Louisville, Colorado.

We offer global video streaming of over 8,000 original series, shows, films, documentaries, and practices for conscious living to our members in over 190 countries.

Our vast video library serves as a vessel for the community we seek to empower. We are not a subscription service that streams whatever pays our bills.

Our content goes deep into select niches of Seeking Truth, Transformation, Alternative Health, and Yoga channels. We often cover subjects that other media companies won’t touch.

We expect you did explore Gaia’s library of original shows, documentaries, and films. If our work on ancient wisdom, who are we, our true history, coverups, and metaphysics resonates, you might be a good fit for Gaia.

We seek to hire and inspire employees who embrace our mission to empower a global conscious community, who hope their work empowers our community of inspired members, to be a catalyst of transformation.

The best work we do every day is to remember our vision is to empower the evolution of consciousness.

The perks of working collaboratively with a team dedicated to sharing this mission include an on-site gym; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth;

and an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee.

Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance.

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