Brand Marketing Specialist

The member organization for industry advancement, ICSC promotes and elevates the marketplaces and spaces where people shop, dine, work, play and gather as foundational and vital ingredients of communities and economies.

ICSC produces experiences that create connections and catalyze deals; aggressively advocates to shape public policy; develops high impact marketing and public relations that influence opinions;

provides an enduring platform for professional success; and creates forward-thinking content with actionable insights all of which drive industry innovation and growth.

This position is hybrid and based out of our New York City office reporting to the office on Tuesdays & Thursdays.

JOB SUMMARY

ICSC is in search of a Brand Marketing Specialist to join our Marketing team. The Brand Marketing Specialist will be responsible for overseeing and maintaining the integrity of the brand identity across all channels and materials.

This role involves thorough review and approval of all external materials, proactive management of brand identity, and close collaboration with internal stakeholders to ensure consistent brand messaging.

MAJOR DUTIES AND RESPONSIBILITIES

• Maintain comprehensive brand guidelines that articulate the brand's personality, tone of voice, visual elements, and other key attributes.
• Ensure adherence to brand guidelines across all initiatives to maintain brand consistency and integrity, while monitoring and protecting the brand identity against unauthorized use or misrepresentation.
• Provide review and editing support to ensure all communications meet brand guidelines and standards, thoroughly reviewing and approving all materials, including digital assets, event signage, PowerPoints, and other materials created for external use.
• Ensure all materials align with brand guidelines and strategic objectives, maintaining a high standard of quality and consistency.
• Collaborate with cross-functional teams and internal stakeholders, including marketing, events, trade show, sales, and external agencies, to execute the brand strategy, ensuring consistent messaging, and visual identity across all touchpoints.
• Take proactive measures to address any instances of brand infringement or brand dilution, safeguarding the brand's integrity and reputation.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred.
• Minimum 5 years of experience in brand marketing, brand management, or a related role, preferably in consumer goods, retail, or lifestyle industries.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
• Exceptional attention to detail and accuracy in reviewing marketing materials.
• Ability to work independently, prioritize tasks, and manage multiple projects simultaneously.
• Understanding of brand strategy, positioning, and creative development processes.
• Excellent communication skills, with the ability to articulate brand concepts and guidelines effectively.

CORE COMPETENCIES

• Action Oriented - Taking on new opportunities and touch challenges with a sense of urgency, high energy, and enthusiasm
• Collaborates Building partnerships and working collaboratively with others to meet shared objectives
• Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understand of the unique needs of different audiences
• Plans and Aligns - Planning and prioritizing work to meet commitments aligned with organization goals
• Balances Stakeholders Anticipating and balancing the needs of multiple stakeholders
17 days ago