Director of MarketingKeeping Current Matters • Richmond, VA, US
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Director of Marketing
Keeping Current Matters • Richmond, VA, US
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job_description.job_card.job_descriptionYou are strategic and adaptable. You see around corners, spot shifts early, and pivot fast when the data or market changes. You understand that great marketing starts with empathy. You listen deeply - to clients, trends, and the market - and translate those insights into action. You lead through collaboration. You bring people together across teams, create clarity, and drive shared ownership until the work gets done. You elevate others. You coach, challenge, and develop your team so their success multiplies the impact of the whole organization. ...then this is the job for you! Driving overall marketing results for the company, such as free trials, cost per acquisition, and brand awareness Developing marketing strategy, budget, and goals to achieve desired results Leading and working with marketing team and agency partners to translate strategy into specific action plans and KPIs to achieve marketing goals Collaborating with all functions to ensure KCM delivers a consistent and compelling brand value throughout the Member journey Executing and optimizing marketing initiatives while collaborating with creative partners to continuously find new and effective ways to grow the KCM brand and Membership In leadership meetings, acting as the voice-of-the-agent to bring an agent-oriented point of view to KCM's overall business direction Identifying and developing strategies to capture emerging market opportunities and defend against competitive and market threats Building mutually-beneficial relationships with key market influencers, partners, and stakeholders 10+ years in marketing with 5+ years leading multi-disciplinary teams at established brands 2+ years in SaaS marketing Leadership experience in partnerships, brand strategy, positioning and messaging that drives conversion Experience with strategic and functional use of AI models Proven success with HubSpot, landing page optimization and google analytics Experience managing the marketing P&L across team, agencies, paid, SEO, partnership, affiliate and influencer to achieve CPT and CAC goals Experience forecasting and reporting the marketing function to executive leadership Experience working with product development and customer success teams to enhance UX, establish and evolve pricing / margin models and minimize customer attrition Excellent communication and negotiation skills Proven track record of developing and coaching A level talent Experience marketing to the real estate market Experience consistently driving 20% annual growth for a SaaS brand Location : Richmond, VA — Hybrid schedule (in-office Tuesday–Thursday) Competitive compensation package with performance bonus Health Insurance on your first day with employee premiums covered 100% Vision & Dental Insurance Available 401(k) with 100% company match up to 3% of salary and bonus (immediate vesting) Annual personal growth budget to purchase books, educational subscriptions, etc. Take-it-when-you-need vacation policy from day 1
Are you someone who is passionate about all things marketing? Does the thought of connecting a powerful mission with a category-leading product excite you? Are you looking to make an impact on something greater than yourself (alongside some truly amazing people)?
If so, Keeping Current Matters is looking for a Director of Marketing to join our team!
The KCM Vision
We believe every family should feel confident when buying and selling a home.
Since 2007, KCM has been partnering with real estate agents to educate their clients on the process of buying and selling a home. We believe in education. When real estate agents are equipped with hyper-relevant, easy-to-understand, powerful insights about the housing market, they're empowered. They're able to help their clients make decisions they feel proud of.
If...
- You are wired for curiosity and innovation. You don’t wait for best practices - you test, learn, and build what’s next.
- You are driven by outcomes, not activity. You set ambitious goals and hold
yourself and your team accountable to real results - because progress matters more than motion.
Requirements
How you'll spend your days :
For success in this role you'll need :
Bonus points if you have :
Benefits
Why You’ll Love It Here :
KCM has been certified as a Great Place to Work for 7 years and has been recognized five times on Fortune Magazine’s Annual 100 Best Small & Medium Workplaces™ list. We only hire people who lead, own, and exceed in everything they do.
At Keeping Current Matters, we care about people. That’s why we’ve intentionally designed a culture-forward organization that is driven by our desire to educate ourselves, our members, and each other. We are built upon a shared set of core values that are designed to fill you with drive and compassion. You won’t just find these values hanging on an office wall, but you will find them in each of us. Together, we strive for excellence. We are strategic. We are game-changing. We are ambitious. We take risks. And we have fun! So, if you’re someone who is determined to make an impact, thrives on open and real communication, and aspires to be part of an empowering team that redefines what’s possible, then Welcome to KCM.
KCM is an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees.
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Director Of Marketing • Richmond, VA, US
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