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Director of Sales – WOWT TV, Omaha

Director of Sales – WOWT TV, Omaha

MediabistroOmaha, NE, United States
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About Gray Media : Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formerly known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets, collectively reaching approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and / or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets, totaling nearly 1.5 million Hispanic TV Households. Gray also owns Gray Digital Media, a full-service digital agency offering digital marketing strategies with advanced digital products and services. Gray’s media properties include video production companies Raycom Sports, Tupelo Media Group, PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WOWT : Here’s your opportunity to lead sales at a top-rated TV station in Nebraska. Omaha is a progressive city supported by several national industries. The Omaha area features attractions like the Henry Doorly Zoo and the NCAA Men’s College World Series. First Alert 6 broadcasts from the same building as Berkshire Hathaway, home to Warren Buffett. If you love family-friendly living and making a big impact, this is the place.

Job Summary / Description : In collaboration with the General Manager, the Director of Sales will set the tone for all sales efforts. This role demands an entrepreneurial mindset, a competitive and collaborative spirit, and a commitment to thinking big and aiming even higher. The Director of Sales oversees all aspects of the Sales Department, including staff management, inventory optimization, revenue goal setting and achievement, and budgeting.

Duties / Responsibilities include, but are not limited to :

  • Skillful collaborator willing and able to work closely with other departments and Gray Media partners to create station-wide success.
  • Seasoned leader who leads with positivity—experienced at managing and growing a team.
  • Developing and implementing sales strategies to exceed all core revenue targets.
  • Driving new business development is crucial.
  • Managing inventory and revenue forecasting.
  • Recruiting and developing talented sales professionals.
  • Preparing budgets and approving expenditures.
  • Addressing customer complaints related to sales and service.
  • Planning and directing staffing, training, and performance evaluations to enhance sales and service programs.
  • Determining inventory, pricing, and any changes to rates.
  • Creating and reviewing operational records and reports to project sales and assess profitability.
  • Performing other duties as assigned.

Qualifications / Requirements :

  • Must have a strong knowledge of digital platforms along with broadcast.
  • Bachelor’s degree in Marketing, Advertising, or Mass Communications, or an equivalent combination of education and work-related experience.
  • Strong communication skills (verbal and written), with the ability to communicate effectively in both individual and group settings.
  • Ability to present, negotiate, close deals, and build long-term relationships.
  • Thorough attention to detail.
  • Minimum five years’ experience in media sales leadership.
  • Experience guiding, directing, and motivating team members, including setting performance standards and monitoring performance.
  • Experience establishing long-range objectives and strategies.
  • If you’re qualified and want to work with a great team, visit , search by job title or station call letters, or click “apply now” to upload your resume, cover letter, and references.

    Current employees interested in this position can apply via the Gray-TV UltiPro self-service portal.

    WOWT-TV / Gray Media is a drug-free workplace and an equal opportunity employer. Gray Media complies with all applicable laws regarding nondiscrimination and prohibits workplace harassment based on race, color, religion, sex, national origin, age, disability, or veteran status.

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    Director Of Sales • Omaha, NE, United States

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