Director, Global Product Marketing New York, NY
amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.we’re rooted in clinical results.
each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.
we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.
having grown up in salons, we know better than anyone how important stylists are they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience.
all hair is welcome.the job : we are seeking a Director, Global Product Marketing to join the amika Global Brand Management Team to partner with the Senior Director in building our product, portfolio and 3-year innovation strategy to reinforce brand equity + achieve business objectives.
The Director will report to the Senior Director, overseeing 2 direct reports, and be the gatekeeper of global product working cross-functionally to deliver a consistent + impactful innovation + product strategy across all amika channels + markets.
what you'll do : PRODUCT, PORTFOLIO & INNOVATION STRATEGYSupport the creation of a 3-year innovation roadmap in collaboration with product development, that drives the business + reinforces brand equity, increasing the focus on global relevance + resonance with our key pro + consumer targets across all channels (pro / retail / dtc)Lead with data + insights, including market analysis, consumer insights, and commercial opportunities and collaborate cross functionally with international markets, sales, education, pro, regulatory + operations to deliver innovation + product optimizations.
Support the execution of portfolio roadmap including product architecture, pricing strategy, + SKU managementLead repackaging updates : Collaborate with sales, operations, marketing, creative and regulatory teams to strategically plan and execute updates to existing packaging.
Optimize design, messaging, brand consistency, claims, costs and operational efficiencyPRODUCT INNOVATIONPartner with cross functional departments to develop and align on all new retail and pro product launches / reformulation / repackaging strategy, in line with brand, financial and sustainability goals that deliver on channel needsInfuse innovation and encourage creativity + cross- department collaboration.
Partner with product development and creative team on new product concepts, names, positioning and claims.Partner with Marketing and sales teams to Develop new product sizes and sampling strategies, in alignment with financial targets and core business strategiesOwnership of Stage Gate meetings : Oversee presentation of all new launches updates / proposals for both Retail and Pro to Management in monthly Stage Gate meeting.
Leverage expertise of cross functional partners (finance, etc) to support presentationMonitor, manage and optimize performance of new products once in the market, collaborating with GTM team to update toolkits / PDP copy as needed distributing to cross-functional teamsWith cross functional team input, track and analyze amika product launch performance for key learnings and future applicationCLAIMS & TESTINGIn partnership with brand + regulatory, support development of a strategic brand claims roadmap that is relevant and ownable for amikaWork with product development and regulatory to develop desired product claims for efficacy testing and final claim list for each product launch.
Partner with marketing + education to ensure claims address communication + retailer objectives.Lead Concept / Panel / HUT / Claims testing initiatives and analysis for all launches to evolve and optimize claims and positioning as needed.
Work with regulatory to ensure study methodology and questions are set up to capture our key learning prioritiesFINANCEDrive COGs analyses and propose suitable formula / packaging / sizing / pricing in accordance with financial objectives and consumer / pro expectationPartner with finance on COGs and international pricing strategy to ensure financial viability on new projectsPartner with planning, sales & marketing teams to collect global volume estimates and project size of prize for new projectsARTWORKOversee the timely completion of all artwork, working with creative, copy, ESG, legal and regulatory departments to ensure compliance.
Manage the complexities of regional variants and translationsCascade artwork to marketing and communication teams in time for all asset development and creative layoutsPRODUCT COMMUNICATION : LAUNCH TOOLKITS & PDPLead the development of best-in-class dynamic product marketing presentations for internal and external use, in accordance with brand codes and aesthetic.
Include the launch strategy / trends, product features, benefits, claims, ingredients, price, sizes and packaging to support Marketing, Education, Sales & Customer ServiceCollaborate with global brand marketing on development of all GTM materials + copy, in partnership with editorial, creative and regulatory teams to ensure consistency of message across all marketing, packaging and PDPIdentify opportunities to update existing product communication to optimize consistency or claimsOversee the availability of material for photography, including creation of compsBRAND & MARKET ANALYTICSIn partnership with the product marketing managers, analyze market trends and brand / product performance to inform innovation / portfolio decisions : conduct in depth market & competitive analysis to identify white space opportunities and develop unique product propositions based on market and category trends.
Leverage findings from consumer insights, social listening, CRM data, salesClosely monitor trends and new launch activity to Identify innovation opportunities for amika.
Identify competitor best practices across all touch points, including product and packaging innovation, claims, sampling, and consumer experiencemust haves :
10+ years of relevant Product Marketing & Development experience with demonstrated expertise within the professional haircare industry;
professional service experience ideal but not required3+ years of supervisory experienceExperience with global innovation + product marketing, claims development and product storytellingStrong analytical thinking and business acumenAbility to distill action from insights + market research into strategyCreative thinker with a love for culture + innovationEntrepreneurial mindset, comfortable with ambiguity + creating processes + collaborative partnerships to set up a high growth brand for successBachelor’s degree in Marketing, Business, or related field.
Exceptional cross-functional collaboration skills.Proficient in marketing analytics tools.Excellent communication and presentation skills.
A hands-on self-starter with strong organizational skills who is comfortable with fast turnarounds and tight timelinesExcellent oral and written communication, analytical, and creative skillsProactive approach take initiative to do what is needed for the business.
Proficiency in Microsoft Office (mainly Excel + PowerPoint) and similar programs.MUST have professional haircare brand experience, pro services Ideal but not required.
ready to apply? Please click the link that will bring you to our careers page through Greenhouse. Submit a cover letter describing yourself and why you’d be the perfect fit, along with your resume.
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