Digital Retail Sales Guide - South Shore BMW

Group 1 Automotive , a leader in automotive retail, is looking to add a qualified Digital Retail Sales Guide to our teams in Rockland, MA.

We offer...

• A Great Working Environment
• Medical, Dental & Vision Insurance
• Life & Disability Insurance
• Paid Vacation
• 401(k) with Company Match
• Employee Vehicle Purchase Program
• Employee Stock Purchase Plan
• Comprehensive Training & Advancement Opportunities

Responsibilities :

• Engage with prospects via phone calls, emails, and other virtual communication channels.
• Respond and log all phone, chat, and internet lead inquiries in a timely and prescribed manner.
• Build rapport with potential clients to understand their needs and preferences.
• Educate customers on the value of our products / services, addressing any questions / objections.
• Provide information about vehicle availability and vehicle pricing as requested.
• Offer optionality as a benefit to customers, including flexibility of offsite test drive and delivery.
• Guide customers through the sales process, from initial contact through closing the deal.
• Prioritize selling the car online and completing an end-to-end virtual transaction.
• Follow virtual sales process, complete all assigned tasks, and finalize documentation.
• Perform routine unsold prospect follow up and maintain accurate records in CRM system.
• Ensure that inventory, pricing tools, and end of day reports are regularly updated.
• Complete training, attend meetings, and become expert in utilization of digital retailing tool.
• Attain assigned ecommerce Key Performance Indicators (KPIs) and performance targets.
• Maintain compliance and professionalism when conducting business on and off site.
• Collaborate with the sales team to optimize sales strategies and achieve sales targets.
• Stay informed about industry trends, product developments, and competitor offerings.

Qualifications :

• Proven track record of success in high-ticket sales, preferably in an online or virtual environment.
• Excellent communication skills, both verbal and written, with a strong ability to engage and persuade customers.
• Exceptional attention to detail and organizational skills.
• Ability to work independently and collaboratively in a remote team environment.
• Proficiency in using CRM software and other sales tools.
• Flexibility to work a flexible schedule, including evenings and weekends.
• Strong problem-solving skills and a proactive approach to overcoming obstacles.
• Motivated by commission-based compensation and driven to exceed sales targets.
30+ days ago