Social Media Manager

Are you a social media expert who wants to make a difference in the world? Bring your enthusiasm and talent to ROCKBlue (rockblue.

org), an international non-profit with a global team of change makers working to bring clean water and basic sanitation to urban areas in developing countries now impacting more than 28 million lives in 6 countries in sub-Saharan Africa with the goal of expanding into Asia and Latin America.

As our Social Media manager, you will work closely with team members in marketing and fundraising to post and engage our audience on Twitter, Facebook, Instagram, YouTube and LinkedIn.

As a member of our digital team, you’ll collaborate with our director, content strategist and writers to transform our followers’ likes, shares, and comments into insights that can make a difference in education and people’s lives around the world.

You’ll be the voice of the organization across social channels, using personal engagement, social listening and good judgment to track relevant news, monitor cultural moments, spot trends, identify opportunities and inform future marketing efforts.

Responsibilities

• Assist with the development of a publishing calendar to brand social presence, create enthusiasm, boost engagement, and drive website traffic across social channels.
• Managing posting, sharing, response and engagement on all social media accounts to create a positive brand experience.
• Monitoring social media daily for insight, action, questions, comments, brand mentions, news, trending topics and thought leadership opportunities.
• Support the digital marketing team in the development and deployment of content supporting themed, seasonal, event-specific and international-focused campaigns.
• Identify and develop relationships with education, e-learning, and international development authorities, influencers and user-groups to support both content creation and community engagement.
• Actively work to broaden our social content to be inclusive and representative of the diverse global population.
• Identifying and engaging with key influencers (WASH specialists, water, sanitation, public health and international development advocates, media, potential partners, and prospective donors, volunteers and supporters) to increase brand advocacy and use as a source of industry trends.
• Stay abreast of the latest trends in the field of water and sanitation.

Required Qualifications

• 2+ years of social media marketing experience (preferably in a nonprofit, media organization or agency) with an understanding of driving brand awareness and fundraising using social channels (Facebook, Twitter, Instagram, YouTube and LinkedIn).
• Strong social media writing skills, with the ability to write social copy using a brand voice in a platform-specific style.
• An interest in learning more about water, sanitation and international development.
• A deep passion for an understanding of the social media universe with enthusiasm for learning and staying ahead of the curve on social media strategy and technological innovations.
• Solid working knowledge of Hootsuite, Facebook Insights, Twitter Analytics, Instagram Insights, and LinkedIn Page Analytics.
• Comfortable working in a cross cultural global team environment
• Self-motivated with strong communications, organizational and problem-solving skills, a positive, can-do attitude and high accountability.
• Technical proficiency in Google Workspace (formerly G Suite) with the ability to learn Trello, Slack, Zoom, Salesforce CRM and Clockify.
• A stable Internet connection and the ability to attend regular virtual meetings as needed to coordinate with global team members across time zones.

Time commitment

Ability to dedicate a total of 4-6 hours per week, virtually, starting immediately

Remuneration

This is a volunteer position