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Director, Partnerships and Partner Marketing Boston, MA; Waltham, MA; Remote

Director, Partnerships and Partner Marketing Boston, MA; Waltham, MA; Remote

MediabistroMinneapolis, MN, United States
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Overview

Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.

Director, Partnerships and Partner Marketing

Location : Boston, MA; Waltham, MA; Remote. At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner.

There’s something profoundly rewarding about empowering people everywhere to pursue their dreams. We help business owners, entrepreneurs, non-profits and individuals succeed by providing the tools they need to grow online. We’re energized by new challenges and possibilities—and we’re just getting started. We are seeking a strategic and revenue-focused

Marketing Partner Leader

to lead partner acquisition and co-marketing efforts with

associations ,

affiliates ,

resellers , and

industry organizations .

This high-impact role will develop and scale joint marketing programs that drive new partnerships, lead generation, and long-term revenue. Primary responsibilities include :

Responsibilities

Build : Formalize the elements of our Marketing Partner Program - marketing and creative assets, signup processes, financial terms, etc.

Target : Create and refine a target list of potential Marketing partners

Acquire : Create demand for and actively drive acquisition of new Marketing partners

Grow : Jointly execute marketing programs with partners to accelerate new member trials, customers, and partner revenue share

Nurture : Grow and expand Marketing partnerships

You’ll collaborate across Marketing, Sales, Business Development, Product Marketing, and Partner Success to create tailored, measurable partner marketing programs—from campaign design and enablement to execution and performance tracking. If you’re passionate about building high-leverage marketing engines with trusted third parties, this role offers a high-visibility opportunity to directly accelerate growth at Constant Contact.

What you’ll do

Develop and execute the partner marketing strategy to drive revenue through associations, co-branded campaigns, strategic alliances, and distribution partners.

Recruit new partners to deliver goals in partnership with the BD team.

Define scalable marketing playbooks by partner type—associations, industry groups, resellers, digital agencies, and technology partners.

Collaborate with Business Development and Corporate strategy to prioritize high-value partnerships and deliver on KPIs.

Co-Marketing & Campaign Development : Design and launch integrated co-marketing programs (email, webinars, content, virtual events, digital advertising, newsletters) that generate qualified leads and conversions.

Create tailored campaigns that speak to each segment / vertical and partner audiences and align with Constant Contact’s value proposition and brand.

Manage creative development, messaging, timelines, and campaign performance in collaboration with internal and partner marketing teams.

Enablement & Partner Success : Develop toolkits, templates, and messaging frameworks to enable partners to market Constant Contact effectively.

Provide onboarding, training, and support to ensure consistent partner execution and alignment.

Lead ongoing communication and relationship management with top-tier partners and associations; create self-serve capabilities for smaller partners.

Events, Webinars & Content Collaborations : Plan and execute co-branded events, virtual workshops, podcasts, and content partnerships that engage joint audiences.

Build partner-branded assets and nurture programs for shared promotion across owned and paid channels.

Collaborate with Content and Brand teams to amplify partner stories and case studies.

Measurement & Optimization : Define KPIs and track performance across all partner marketing programs (leads, MQLs, CPL, revenue contribution, ROI).

Use marketing automation and CRM tools to track partner-attributed funnel activity and optimize programs.

Regularly report impact to senior leadership and adjust strategy based on insights and market feedback.

Team and Leadership

Player, coach and hands-on leadership style. Hire, mentor, and coach a team of partner marketers.

Who you are

10+ years in B2B / SMB partnership development and marketing in

partner, affiliate, channel, or ecosystem marketing

roles—within SaaS or tech platforms.

Proven track record driving

co-marketing and joint GTM programs

that deliver revenue growth through indirect channels.

Strong experience working with

industry associations ,

resellers ,

technology partners , or

strategic alliances .

Exceptional relationship-building and communication skills—able to influence internal and external stakeholders.

Deep understanding of the SMB market and how to engage associations, local influencers, and niche vertical networks.

Familiarity with Salesforce CRM and marketing automation platforms.

Comfortable working in a fast-paced, cross-functional environment with competing priorities and a builder mindset.

The specific salary offered to a candidate may be influenced by a variety of factors including experience, education and work location. Some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency

  • All Full Time Employees $151,200 - $189,000 USD

Why You’ll Love Us

We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we’re always working to strengthen and improve it. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. If you’re passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving our product from a customer standpoint and to enabling success for businesses, nonprofit organizations, and community groups.

You’ll have opportunities to grow your career. We encourage and support learning across the business, stretch assignments, coaching, and professional development opportunities. A generous paid time off policy and a competitive benefits package support your health and well-being. We’re a hybrid workforce, with a model that combines remote work and access to office locations for in-person collaboration, trainings, and socializing.

Application Deadline : 30 days. We may fill the job earlier if a candidate is selected. Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. For accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com.

Recruiter Notice : Constant Contact has an internal talent acquisition department and a designated career site. We will not accept unsolicited resumes from external recruiters, staffing firms or fee-based referrals. Unsolicited resumes will be considered the property of Constant Contact and no fee paid.

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Remote working / work at home options are available for this role.

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