Director, Brand and Content Marketing

Job Description

Job Description

We are seeking an experienced and visionary Director of Brand and Content Marketing Manager to lead our brand strategy and content marketing efforts.

This role is critical in driving brand awareness, engagement, and loyalty through compelling content and strategic brand initiatives, aligned with business objectives.

This role will oversee the creation and distribution of compelling content across all channels to engage our target audience, build brand awareness, and drive customer acquisition and retention.

The ideal candidate will be a strategic thinker, creative storyteller, and a data-driven marketer with a proven track record of building and scaling brand and content marketing programs, and intellectual property (IP) management, including trademarks.

Responsibilities :

Essential functions of the job are listed below. Other responsibilities may also be assigned. Please note that the essential functions may vary depending on department size, organizational structure and / or geographic location.

Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job.

Description of Essential Job Functions

Brand Strategy and Management :

Develop and execute comprehensive brand strategies that align with company goals and values.

Oversee brand positioning, messaging, and visual identity to ensure consistency across all channels.

Conduct market research to identify trends, insights, and opportunities to enhance brand perception.

Content Marketing Leadership :

Lead the content marketing team in creating high-quality, engaging, and relevant content for various platforms, including website, social media, blogs, email campaigns, and more.

Develop content strategies that drive traffic, engagement, and conversions.

Ensure content is optimized for SEO and aligns with overall marketing and business objectives.

Ensure all content aligns with the brand voice, tone, and messaging.

Campaign Development and Execution :

Plan and execute integrated, multi-channel marketing campaigns to promote brand awareness and drive customer acquisition and retention.

Collaborate with cross-functional teams to ensure cohesive and effective campaign execution.

Monitor and analyze campaign performance, making data-driven adjustments as needed.

Manage budgets and allocate resources efficiently.

Team Leadership and Development :

Build, mentor, and lead a high-performing brand and content, creative design marketing team.

Foster a collaborative and innovative team culture. Provide guidance and support for team members' professional growth and development.

Stakeholder Collaboration :

Work closely with product, market development, scientific affairs, sales, and customer success teams to ensure brand and content marketing efforts align with business objectives.

Collaborate with external partners, agencies, and influencers to amplify brand reach and impact.

Provide guidance and support to regional marketing teams to adapt global brand strategies to local markets.

Trademark Management and Intellectual Property (IP) :

Manage the company's trademark portfolio, ensuring all trademarks are properly registered and renewed.

Work closely with the legal department and / or outside counsel to monitor and enforce the company’s intellectual property rights.

Develop and implement strategies to protect and leverage the company’s trademarks and other IP assets across the globe.

Performance Measurement and Reporting :

Establish and track key performance indicators (KPIs) to measure the effectiveness of brand and content marketing initiatives.

Prepare and present regular reports on key metrics and ROI to senior leadership.

Continuously refine strategies based on performance data and industry best practices.

Ensures compliance with and / or follows all organizational systems, programs, training, policies, and procedures as required and complies with relevant legal mandates.

Seek guidance as necessary.

Actively support and participate in the safety program, both for self-protection and the protection of other employees, by reading and abiding by all requirements in the Safety Manual and Injury Illness Prevention Program (IIPP).

Carry out all responsibilities in an honest, ethical and professional manner.

Must be able to fulfill essential job function in a consistent state of alertness and safe manner.

May perform other related duties as required and / or assigned.

• Bachelor’s degree in Bachelor’s degree in Marketing, Business Administration, or a related field required. Master’s degree preferred.
• 8+ years of experience of B2B marketing, brand management and content marketing, with a proven track record of developing and executing successful brand strategies.
• Strong leadership and team management skills.
• Experience in managing trademarks and intellectual property is highly desirable.
• Prior work experience in related biotechnology, microbiology and / or applied science industry preferred

Why you’ll want to join our team :

Teamwork as a core value.

At Hygiena, our emphasis on teamwork and cross-functional communication enables us to build stronger bonds within our business.

Be a part of something big .

Hygiena plays a critical role in helping to prevent global health crisis such as foodborne illness, healthcare-associated infections, and other outbreaks.

Giving back to our communities .

Hygiena believes in giving back by supporting local organizations committed to improving the lives of children and youth in our communities.

Benefits and Perks :

• 15 days of PTO & 9 paid company holidays
• Medical with HSA employer contribution, Dental, Vision available 1 st of the month after start date
• Company paid Life Insurance, Short* and Long-Term Disability and an Employee Assistance Program
• 401(k) with Safe Harbor and Profit-Sharing employer contributions
• Tuition Reimbursement program
• Charitable Contribution matching
• Employee Referral bonus opportunities
• State paid short-term disability for California based employees

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Hygiena participates in E-Verify