Assistant Creative Services Director

WBAL-TV 11, Baltimore’s #1 station and a Hearst-owned NBC affiliate, is seeking an innovative and dynamic Assistant Creative Services Director to join our team. In this hands-on, creative production role, you will collaborate with the Creative Services Director to bring our “Live. Local. Late Breaking.” brand to life. You will produce, design and execute impactful, research-driven campaigns that engage and resonate with audiences across multiple platforms, including television, digital, social media, paid media, and streaming.

The ideal candidate is a strategic leader with expert-level producing, video editing, and motion design skills. You thrive in a fast-paced, deadline-driven environment, managing multiple projects simultaneously while mentoring an award-winning creative team. Reporting directly to the Creative Services Director, you will elevate the creative vision of Baltimore’s leading media brand and drive impactful campaigns across platforms. This is an opportunity to work for Hearst Television, one of the nation's leading multi-platform media companies in a competitive market where every impression on every platform matters. The salary range is $70K - $80K.

Responsibilities :

• Collaborate with the Creative Services Director to lead the daily operations of the Creative Services team, driving creativity and operational excellence.
• Conceptualize, write and edit compelling on-air and digital promotional content, including station image campaigns, proof of impact, and paid social media promotion.
• Produce elevated promotional campaigns for the Baltimore Ravens and Baltimore Orioles exclusive partnerships.
• Develop and execute innovative strategies to enhance brand awareness and grow market share.
• Inspire and mentor the creative team to produce best-in-market branding and promotional messaging.
• Partner with the News Department to conceptualize and deliver effective topical promotion strategies across all platforms.
• Oversee all facets of commercial production arm, Studio 11, from scheduling and coordination through execution. Collaborate with clients, sales managers, and account executives to develop messaging aligned to client goals.
• Manage station linear and digital inventory to maximize promotional impact and reach.
• Craft and execute targeted social media marketing campaigns designed to deepen audience engagement.
• Support station promotions, special projects, marketing initiatives, and events, including responsibilities outside regular work hours.

Requirements :

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.