Global Product Marketing Manager - General Imaging

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Apply now for the position of Global Product Marketing Manager, General Imaging , and you will join our Ultrasound Marketing team based in Issaquah, WA, contributing to the growth of our ultrasound solutions through understanding and addressing unmet customer needs.

This is a hybrid position in our Issaquah, WA office. Your Role :

• Developing the value propositions for the Global market to drive effective commercial strategies that increase the sales and unit growth of the Performance Portfolio for General Imaging Ultrasound solutions.
• Leading the development and implementation of marketing programs, sales channel, and pricing strategies to ensure the growth and expansion of the assigned portfolio.
• The overall product positioning strategies and product commercial lifecycle management for the Global markets.
• Serving as the key liaison with Regional Marketing leads, Sales Heads and Product Portfolio Management to provide the Global customer perspective and collaborate in development of product business cases to drive the Performance portfolio strategy and to influence development strategies to meet the needs of the global Ultrasound Performance Portfolio Market Ultrasound market.
• Management of developing, implementing, and executing strategic marketing plans for the Performance Segment portfolio of Ultrasound systems (in General Imaging) to increase Ultrasound sales and market share in that segment by attracting potential customers and retain existing ones.
• Managing and coordinating with marketing, sales, development and creative staff, leading market research efforts to uncover the viability of current and existing products / services and liaising with media organizations and advertising agencies.
• Supporting business partners globally to maximize your portfolio's reach in the market.
• Determine budgets and targets and develop pricing strategies for products and services.
• Developing and driving go-to-market plans that include but is not exclusive to defining product positioning, pricing, naming, promotional strategy and messaging of your respective portfolio in partnership with cross-functional marketing peers.
• Collaboration with all functions within the broader Siemens Healthineers Ultrasound Marketing and Sales team as well as with our R&D, Service, Product Management, Supply Chain Management departments and external business partners.
• Support and align with clinical marketing, development, Communications team for trade shows and sales activities as requested to support overall ultrasound business.
• Support Sales and Business in Driving their Promotions and Key customer projects and interactions. Your Expertise :
• Candidate must be able to articulate the innovation and positioning of Siemens Healthineers products to the clinical, sales, business partners, and customer community while having a strong appreciation for the technical needs and challenges of diagnostics industry in the Ultrasound Market.
• Establish and maintain domain knowledge of the competitive landscape and detailed technical expertise in their respective Ultrasound Portfolio Segment.
• Express customer centric behavior, with strong Business and Sales focus.
• Have extraordinary communication and presentation skills and the ability to connect with key opinion leaders worldwide.

Required Skills, Education and Experi To view the full job description,