Job Description
As a Product Marketing Manager, you will lead the charge to connect users with the Publicis Media Technology suite of capabilities.
Product Marketing Managers serve as strategic partners to advance their product journeys in close collaboration with cross-functional teams.
You will have a background in cloud technology, data reporting and a firm understanding of data visualization for marketing activities.
They are responsible for training and enablement, defining messaging and positioning, creating compelling product collateral, conducting industry research, executing go-to-market strategies, and communicating with senior management and agency stakeholders.
This role is ideal for who is equally comfortable digging "into the weeds" or tailoring messages to a 50,000ft overview based on the audience.
You will report to Director, Product Marketing.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Key Responsibilities :
- Develop deep expertise in set of products to articulate core value propositions, functionality, and benefits to audiences of varied levels
- Lead training and enablement activities to onboard new users, explain nuanced functionality and drive continued adoption
- Evangelize products, solutions and best practices serving as a key ambassador for technology capabilities within Publicis Media
- Develop robust suite of product content including presentations, user guides, videos, FAQs, and related collateral
- Collaborate with cross-functional teams (product development, support, program management) to make strategic recommendations on marketing-related activities
- Distill user feedback and provide actionable recommendations on positioning, messaging, and product development to inform ongoing planning
- Research industry and competitive landscape synthesizing insights to inform product positioning and wider organization
Qualifications
- Bachelor's degree or equivalent
- 3+ years of experience in product marketing or similar role
- Demonstrated track record of success working with highly technical or complex products as a trusted partner to product teams
- Experience developing packaging and positioning for data and reporting products, including dashboards and / or data science applications
- Strong understanding of analytics and data storytelling to bring concepts to life
You'll Stand Out with These Qualifications :
- Background in data, reporting, analytics, or statistics
- Enterprise technology or SaaS product marketing experience
- Advertising or media industry experience
- Knowledge of Tableau, SQL, and data visualization tools
- Institute or Product Marketing Alliance certification
- Passionate about emerging technologies that are shaping the product marketing landscape
Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger.
It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
All your information will be kept confidential according to EEO guidelines.
LI-Hybrid
Req #24-6628
Sr. Product Manager (Collaboration/Marketing automation tools)
We're looking for an experienced Product Manager for the role of Senior Product Manager, Distributed Marketing. Collaborating with cross-product leaders, define your product direction and how Epsilon's related products can take advantage of our distributed marketing capabilities. Reporting to a Seni...
Sr. Product Manager (Collaboration/Marketing automation tools)
We're looking for an experienced Product Manager for the role of Senior Product Manager, Distributed Marketing. Collaborating with cross-product leaders, define your product direction and how Epsilon's related products can take advantage of our distributed marketing capabilities. Reporting to a Seni...
Product Marketing Manager
The US is the second largest business travel market and a focus region for TravelPerk With a recent acquisition our team size has doubled as has our revenue in the US As our first PMM hire in the US you will serve a critical role in capturing insights on customers market trends and competition at a ...
Senior Product Marketing Manager, Workplace & Legal Services_
Product Marketing Manager will be responsible for leading and driving end-to-end product marketing for Workplace and Legal Services: including positioning and messaging, product launches, sales enablement content, presence at ServiceNow and third party events, and digital campaign support. Collabora...
Product Marketing Manager
Manage and mentor team of Product Marketing Associates. Maintain open, efficient communication between various departments on new and existing product development and web marketing. Conceptualize new product positioning relative to existing products and the customer's perspective. Review market rese...
Lead Product Marketing Manager
Act as the audience and messaging expert for your market segments to help Marketing and Communications teams develop effective campaignsWhat you’ll bring to Circle:7+ years of relevant experience in Product Marketing or combination of Marketing, Product, Communications, Sales or related field; exper...
Product Marketing Manager, Platform & AI
We are seeking a highly motivated, creative, and experienced Product Marketing Manager to join ServiceNow’s Platform and Artificial Intelligence (AI) marketing team! In this role, you will be responsible for crafting a compelling message and clear differentiation for ServiceNow’s fast growing AI pro...
Sr. Product Marketing Manager
The Senior Manager, Product Marketing is responsible for all product marketing for all TimberTech outdoor living products including decking, railing, accessories and furniture. Build strong relationships with internal stakeholders, including Product Development, Sales, Marketing, and Executive Leade...
Principal Product Marketing Manager - Solutions and Competitive Intelligence
Collaborate with product, sales and marketing teams tomunicatepetitive intelligence insights and rmendations that influence product strategy and marketing campaigns. Principal Product Marketing Manager - Solutions andpetitive IntelligenceCircle is a financial technologypany at the epicenter of the e...
Product Marketing Manager
Product Marketing Managers serve as strategic partners to advance their product journeys in close collaboration with cross-functional teams. As a Product Marketing Manager, you will lead the charge to connect users with the Publicis Media Technology suite of capabilities. You will report to Director...