Digital Marketing Manager (7555U), UNEX Administrative Depts - #72907

Apply for Job

Job ID : 72907

Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.

Location : Main Campus-Berkeley

Full / Part Time : Full Time

About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included.

Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

• The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence;
• the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice;

and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature.

Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community.

When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners.

Departmental Overview

UC Berkeley Extension and UC Berkeley Global comprise the continuing education branch of the University of California, Berkeley.

Extension offers more than 2,000 courses per year in a variety of subjects both online and in the classroom.

Position Summary

The Manager of Digital Marketing is accountable for all aspects of paid digital while informing owned and earned activities across the organization.

The main duty is to identify and implement digital solutions across a large portfolio of programs with a budget in excess of $2m in B-to-B and B-to-C verticals.

Responsibilities

• Creates, plans, produces, and evaluates marketing, advertising, and sales promotion materials to implement marketing strategies and sales objectives.
• Utilizes product and brand campaigns on paid and social media to drive enrollments, revenue, awareness, leads, and hyper-growth across online communities.
• Current advertisement channels include : Google Ads, Facebook Ads, WeChat Ads.
• Responsible for managing SEO (Search Engine Optimization) efforts.
• Creates, develops, implements and evaluates strategic marketing programs, projects, and campaigns.
• Identifies and implements digital solutions across a large portfolio of programs.
• Allocates budget resources according to the area of greatest business need or opportunity.
• Develops and meets strategic goals through organic and paid deliverables across all platforms.
• Builds and maintains effective relationships with outside companies and organizations.
• Researches and recommends new and innovative methods for generating revenue.
• Consults with campus, product managers, sales departments, and advertising agencies to develop and implement promotional plans.

Required Qualifications

• Advanced knowledge in Google Analytics.
• At least 5 years of experience in marketing-related positions.
• Strong analytical and reporting skills.
• Bachelor's degree in related area and / or equivalent experience / training.

Preferred Qualifications

• Advanced knowledge of marketing principles.
• Experience in non-profit or education environment.
• SEO tools (SEM Rush, Sitelmprove).

Salary & Benefits

This is a 100% full-time (40 hrs a week) exempt career position, which is paid monthly and eligible for UC Benefits. The budgeted annual salary is $98,600.00 - $128,172.00.

How to Apply

To apply, please submit your resume and cover letter.

Other Information

This is not a visa opportunity.

Conviction History Background

This position requires fingerprinting and a background check due to the nature of the job responsibilities.

Equal Employment Opportunity

The University of California is an Equal Opportunity / Affirmative Action Employer.

J-18808-Ljbffr