Influencer Manager
Under the direction of the Social Media Director, this position will play a huge part in effective campaign direction of the Influencer Marketing, primarily focused on earned and organic gifting, as well as affiliate and supporting paid partnerships.
RESPONSIBILITIES
- The Influencer Manager will be responsible for earned gifting, affiliate and paid influencer programs.
- The role will work closely with internal team such as Creative, Ecommerce, Warehouse teams, etc.
- Manage our ongoing Influencer and Affiliate gifting lists
- Partner with creative team to get sign-off on content and pivot when necessary
- Assist in influencer outreach & communications - from discovery to initial pitch to support requests in order to seed new relationships and foster long-term collaborations across platforms
- Find and pitch new Influencers to work with, staying ahead of internal deadlines while finding a breadth of new talent for us to work with
- Coordinate influencer gifting process including gifting menu creation, product and sizing selection, order placements, and liaising with warehouse team to ensure timely delivery, in collaboration with our Social Media Coordinator
- Monitor participating influencer's accounts to ensure follow-through in accordance with contract, source / tag UGC, and track influencer performance across identified KPIs
- Monitor the impact and report on the outcomes of gifting and paid efforts
- Assist the Social Media team in tasks as needed
REQUIREMENTS
- Bachelor’s degree, in Social Media, Communications or Marketing a plus
- 2+ years of experience in Influencer Marketing, Public Relations, or Social Media experience -fashion industry preferred
- Must have experience in researching and identifying influencers in fashion; negotiations in brand partnerships a plus
- A pro at looking for the right partners that align with our brand's values, target audience, and niche
- Knowledge of placing P.O.s accurately and packaging gifted items with attention to detail and a personal touch
- Knowledge of backend for LTK, ShopMy or other affiliate programs preferred
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