Marketing Manager Job at ImageTrend in Eagan

About Us :

ImageTrend, Inc. is dedicated to connecting life's most important data in the healthcare and emergency response community. We deliver software solutions, data analytics and services for EMS, hospitals, community paramedicine (CP), critical care, fire, and preparedness to enable fully integrated patient-centric healthcare and public safety. Our commitment to innovation, its clients, and providing world-class implementation and support is unsurpassed. Based in Eagan, MN, ImageTrend combines business analysis, creative design and data driven architecture to offer scalable solutions and strategies for today and the future.

Employment at ImageTrend is not just about doing a job; it's about being a part of a community. We are top-notch talent, passionate about making a difference through the work we do together!

Description : Under the direction of the Director of Marketing, the Marketing Manager is responsible for managing marketing awareness, engagement, conversion, and retention for their respective brands, segments, or product lines. This role will also actively engage with the product organization to understand their products and services, and how releases align to target personas. The Marketing Manager will develop and share messaging with stakeholders to drive new logo acquisition, support renewals, and increase upsell / cross-sell revenue within the existing customer base.

What You'll Do :

• Research the market and competitive environment for effective personas and product differentiation
• Develop and manage the product positioning and messaging across media and engagement channels
• Collaborate with cross-functional marketing team to produce multi-channel, multi-touch marketing campaigns to drive qualified marketing leads and sales pipeline
• Develop create briefs and related content for campaigns that may include assets such as presentations, emails, social media, collateral, videos and ads
• Create and implement customer-focused programs and cross-sell initiatives that emphasize retaining and strengthening existing relationships
• Align marketing initiatives to sales goals and effectively report and communicate key metrics to leadership teams
• Monitor and analyze pipeline and make necessary adjustments to lead generation initiatives to maintain or exceed goals
• Create content for product and feature sales enablement assets to effectively communicate the value and benefits our products offer to our internal teams, prospects and clients
• Partner with sales leadership and customer success team on channel growth, sales enablement and pipeline sales plays
• Proactively identify customer success stories and collaborate to bring those stories to life through various marketing channels
• Travel to industry or company events, and other onsite meetings as required
• Additional duties as assigned

Requirements :

This role can be performed 100% virtually anywhere in the US while following our Remote Work Policy. Deadline to apply is at least 3 days after the posting date listed.

Position Salary Range : The annual base salary range for this full-time role is $80,000 - $100,000 USD + bonus + benefits + perks + community gains. Within the range, individual pay is determined by job-related skills, education or training and other relevant qualifications.

ImageTrend is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at 952-469-1589, and ImageTrend will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

ImageTrend participates in the Electronic Employment Verification Program (E-Verify) to validate employee Form I-9 documentation. Please visit everify.gov to learn more