Position Details
If you want to know about the requirements for this role, read on for all the relevant information.
Position Information
Recruitment / Posting Title : Senior Marketing and Communications Coordinator - Brandt Center
Job Category : Staff & Executive - Advertising / Marketing / Public Relations / Communications
Department : UBHC-P-VICE PRES & CEO-PISC
Overview : Rutgers University Behavioral Health Care (UBHC), established in 1971, offers a full continuum of evidence-based behavioral health and addiction services for children, adolescents, adults, and seniors throughout New Jersey.
Posting Summary : Rutgers, The State University of New Jersey is seeking a Senior Marketing and Communications Coordinator for the Ambulatory Services - Brandt Behavioral Health Treatment Center and Retreat within Rutgers University Behavioral Health Care.
The primary purpose of the Senior Marketing and Communications Coordinator is to be responsible for the production of varied communications to promote the Center to various audiences.
Collaborates on developing, planning, and implementing marketing, public relations, advertising, and promotional activities and strategies.
Key Duties :
- Collaborates with the Center's management team on planning, developing, designing, and implementing marketing / advertising and outreach campaigns, activities, and strategies to increase / strengthen brand recognition and image.
- Develops and maintains strong and productive partnerships with funders, stakeholders, community and state organizations, and referral sources.
Coordinates and actively participates in community outreach, engagement, and networking events, conferences, and meetings throughout the state.
- Develops and maintains branding strategies. Ensures alignment with branding in all communications.
- Responsible for providing digital content including videos, photos, graphics, and text for social media and digital channels.
- Oversees communications with internal and external stakeholders.
- Collaborates with other departments, external agencies, and funders to achieve the Center's marketing goals.
- Facilitates onsite tours.
- Integrates social media campaigns within all related marketing communications.
- Utilizes social media monitoring tools to track activity, analyze data, and identify and evaluate market trends. Presents and reports on findings and recommendations.
- Creates and maintains a visually professional presence on social media platforms. Coordinates content across websites. Participates in ongoing evaluation and improvement of the Center's website.
Position Status : Full Time
Work Arrangement : This position requires a fully on-site work arrangement.
Qualifications :
Minimum Education and Experience : Bachelor's Degree in Marketing, Communications, Advertising, Graphic Design, Public Relations, Business, or other related field plus five (5) years of relevant, professional-level experience.
Certifications / Licenses : Valid driver's license.
Required Knowledge, Skills, and Abilities :
- Familiarity with the latest trends (including AI application knowledge), technologies, methodologies, and social media platforms, and web content design.
- Excellent oral, written, presentation, organizational, and analytical skills.
- Ability to think creatively and innovatively.
- Microsoft Office Suite competency.
Preferred Qualifications :
- Master's degree.
- Experience working in behavioral health and / or addictions organizations.
Physical Demands and Work Environment :
PHYSICAL DEMANDS : Ability to speak clearly and write proficiently. Hearing is essential. The ability to focus on the task at hand despite numerous interruptions.
May be required to lift up to 25 lbs. Frequent time spent driving to various locations throughout New Jersey.
WORK ENVIRONMENT : Generally pleasant working conditions in a clean, well-lighted, and quiet to moderately loud office setting.
Subject to varying and unpredictable situations. May be exposed to individuals exhibiting agitated and / or assaultive behaviors.
Posting Details :
Posting Number : 24ST2016
Regional Campus : Rutgers Biomedical and Health Sciences (RBHS)
Home Location Campus : Piscataway (RBHS)
City : Piscataway
State : NJ
J-18808-Ljbffr
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