OluKai Wholesale Brand Marketing Specialist

Job Description

Job Description

Salary : $66,560 - $79,000 annually

Who We Are :

At OluKai, we build premium products for the ocean lifestyle. Our footwear is created using the highest quality materials and crafted into beautiful, functional and incredibly comfortable designs that reflect the spirit of the ocean lifestyle we all enjoy.

We are committed to creating quality products for our customers while leaving the smallest footprint possible on the planet.

Our company philosophy is to be environmentally responsible as manufacturers and to pledge OluKai to actively support and work for a clean environment and a better quality of life.

Our customers and staff embody the connection that exists between people and the ocean, it is our Culture. We want to build a team of individuals who embrace this culture, and have a passion for providing premium products and service to our customers.

About The Role :

The Wholesale Brand Marketing Specialist supports the way our brand shows up in all 3rd party channels in-store, supported ads and online.

This role will work hand in hand with sales coordinators to ensure that brand standards are clearly articulated, branded materials are available, and we achieve consistency in execution from owned to 3rd party channels.

This role is responsible for the coordination and execution of marketing materials and messages; providing a clear hand-off to sales teams to deploy assets.

This role will align with marketing teams at our KOA accounts to deliver assets that are digitally focused and with the KOA sales team to implement and execute.

Responsibilities include but are not limited to :

• Brand Asset Creation
• Develop best in class tools that elevate OluKai’s positioning within wholesale and allow the brand to stand above the pack.
• Create digital first co-op tools through social sharing tool and DAM for easy access by accounts.
• Create suite of assets for offline use to ensure premium, branded execution of all materials, brand and product education.
• Coordinate with sales and reps to manage co-op budgets, providing strategy and creative support.
• Provide assets to accounts through DAM and RepSpark.
• A / B test innovative solutions that help our partners increase traffic and drive sales of OluKai.
• Manage creation of the lineguide 2- times per year.
• Execute premium items to be used across the brand.
• Support execution of tradeshows and sales meetings.
• Elevate the In-Store Experience (Core)
• Innovate within the store environment to ensure we’re on top of trends, technology and providing the best overall experience.
• Test and learn to improve sales with new tools in the in-store environment.
• Execute custom-build outs to drive the business.
• Ensure brand consistency across owned and 3rd party channels.
• Work with Sales force to execute in-person events at accounts providing toolkits for mass adoption and one-off solutions.
• Attend wholesale events in-stores.
• Monthly meetings with Global rep team to ensure execution and strategic use of co-op funds.
• Quarterly rep ride-alongs to see in store environments.
• Koa Marketing
• Provide assets for our major accounts to ensure we’re maximizing sales opportunities.
• Assist in the execution of in-store and digital elements.
• Assist in the execution of in-store events.
• OluKai Owned Retail
• Assist in the execution of in-store events.
• Assist in the execution of monthly table sets by providing assets, direction, and delivering materials to print.
• Work with retail team to ensure they have the marketing tools they need.
• Brand Training
• Training is a key element of the OluKai brand; develop innovative experiences and training methods that help the retail associates articulate why OluKai is better.
• Own online training platform (miagi).
• Develop tools for reps to use for in person trainings.
• Support sales with requests (fixtures, co-op, creative) as needed to ensure brand consistency and integrity.
• Other responsibilities as assigned.

Requirem ents :

• 3-4 years of retail marketing experience; footwear or lifestyle brand a plus
• Bachelor’s degree in Marketing, Communications or other related field required
• Experience working with outside sales reps strongly preferred
• Strong analytical skills and structured problem solving skills
• Exceptional interpersonal and communication
• Asana or similar project management software experience a plus
• Highly organized, highly effective, highly connected to brand and people
• 25% travel quarterly market visits and in-person event attendance, local / regional / national tradeshow

Location & Office Structure : This is an in-office hybrid position, mandatory 4 days per week in office at our HQ Irvine, CA location with the option to work from home 1 day per week.

Subject to change without notice as per company guidelines.

Compensation : The salary range for this position is $66,560 to $79,000 annually; salary is based on the experience that you bring to the position.

Benefits and Perks :

• Complimentary chef prepared breakfast and lunch provided Monday - Thursday
• Generous product gift program and all brand discounts
• Growth opportunities within the Archipelago family of brands : OluKai, Kaenon, Melin, Roark
• Company bonus program
• 5 year and 10 year Anniversary gifts to Hawaii and other desirable destinations
• Wellness program, including but not limited to in-office gym and group fitness classes
• Medical, Dental, Vision insurance in accordance with plan guidelines
• Company paid life insurance
• 401k with employer match in accordance with plan guidelines
• 15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year
• Paid beach and giveback days, bi annual team building events and other in person celebrations
• Work with talented and great people who share a love of the ocean lifestyle
• OluKai is a Certified B Corporation with paid company service days
• Dog friendly office

Archipelago Companies values a diverse, inclusive, and entrepreneurial workforce and culture, and we provide equal employment opportunity for all applicants and employees.

All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at hr@arch-cos.

com. Archipelago will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.