Senior Manager, Marketing Communications

Overview

Werfen

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant.

Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials.

We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.

Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality.

We're passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.

Job Summary

This position is responsible for driving strategic communications planning and management of tactical communications programs.

This includes omni-channel program creation and production and tracking of tactics, from print and digital advertising, sales promotion to educational and clinical marketing.

The Communications Senior Manager leads highly visible projects, including launch campaign development, product and corporate branding initiatives, global congresses and internal communications.

A strong tactical decision-maker, the Senior Manager handles unforseen issues effectively, and is a subject-matter expert in both Communications, as well as the products in their respective business lines.

The Senior Communications is a people manager, including Communications Associate(s) and Graphic Designer, and contributes to the training of new members of the Communications team.

Excellent writing / editing and ability to direct and assess graphic design is esential.

Responsibilities

Product Marketing experience is a must.

Key Accountabilities :

• Manages the Worldwide Communications (e.g, sales promotion, traditional advertising, digital programs) for Hemostasis and / or Acute Care Diagnostics, including Whole Blood Hemostasis and Patient Blood Management Products.
• Leads development of communication strategies, product positioning, messaging, and product / product line brand identities
• Leads and Project manages omni-channel tactical programs for products, on time and on budget
• Establishes objectives and priorities and delegates assignments to subordinates
• Directs graphic development for all Communications, based upon sound design principles
• Manages advertising program and drives media relations for products / company
• Edits and proofreads manuscripts and graphic layouts for all tactics
• Liaises with external agencies for execution of Communication tactics and brand development
• Writes and manages internal communications program
• Manages key national / global congress presen
• Contributes to social media presence and website
• Maintains / manages Communications budgets

Networking / Key relationships :

• Worldwide Marketing
• North American Marketing
• Werfen Affiliates around the world
• Medical Affairs
• Regulatory Affairs
• Information Technology
• Corporate Communications
• External Ad Agency and other external partners

Qualifications

Minimum Knowledge and Experience required for the position :

• Required : Bachelor's or Master's degree in marketing, business, communications or a related discipline.
• Required : Minimum 7-years' experience in Communications (industry or agency-based).
• Preferred : Experience in healthcare field a plus, particularly medical diagnostics.
• Preferred : Experience in people management

Management has the discretion to substitute relevant work experience for a degree and / or make exceptions to the years of experience requirement.

Skills and Capabilities :

• Strategic Communications leader and subject matter expert
• Creative thinker and problem-solver
• Outstanding writing and editing skills
• Great eye for good design and ability to direct it
• Excellent collaborator and consensus builder, among all levels in the organization, including senior management
• Clear understanding of our customers, prospects and their needs
• Strong organizational skills
• Experienced Project Manager, with ability to initiate and manage complex, multi-faceted programs
• Fiscal responsbility and strong budget stewardship
• Problem solver with ability to manage complex
• Strong verbal communicator and presenter
• Ability to manage many projects simultaneously
• Ability to pivot quickly to address new opportunities or challenges
• Proven budgetary management and fiscal responsibility
• Independent initiative

Travel requirements :

Up to 20% travel

People Manager Core Competencies :

Building Talent Planning and supporting the development of individuals' knowledge, skills, and abilities so that they can fulfill current or future job responsibilities more effectively.

Customer-Focus Ensuring that the internal or external customer's perspective is a driving force behind strategic priorities, business decisions, organizational processes, and individual activities;

crafting and implementing service practices that meet customers' and own organization's needs; promoting and operationalizing customer service as a value.

• Decision-Making Identifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information;
• choosing the best course of action by establishing clear decision criteria, generating and evaluating alternatives, and making timely decisions;

taking action that is consistent with available facts and constraints and optimizes probable consequences.

Driving for Results Setting high goals for personal and group accomplishment; using measurement methods to monitor progress toward goals;

tenaciously working to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement.

Driving Innovation Creating an environment (culture) that inspires people to generate novel solutions with measurable value for existing and potential customers (internal or external);

encouraging experimentation with new ways to solve work problems and seize opportunities that result in unique and differentiated solutions.

Emotional Intelligence Essentials Establishing and sustaining trusting relationships by accurately perceiving and interpreting own and others' emotions and behavior;

leveraging insights to effectively manage own responses so that one's behavior matches one's values and delivers intended results.

People-Manager Accountabilities : Effectively carries out the expectations of Werfen People Managers, as defined in Werfen's Role of the Manager program.

Among others this includes maintaining regular, at minimum once a month, and transparent communication with the team through effective use of formal one-on-one meetings with direct reports and team meets.

Managing performance issues and conflict proactively; uses judgement in consulting with department leadership and Human Resources.

Responsibility for the team's compliance in terms of training, and fulfilment of their tasks and objectives, as well as onboarding of new employees and development of the existing team.

Acknowledgement : The above statements are intended to describe the general nature and level of work being performed by the incumbent.

They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of this position.

I have read and understand the job description for my position. I agree to comply with the corporate compliance policy and all laws, rules, regulations and standards of conduct relating to my position.

I understand that this does not constitute or contain a contract or employment promise of any kind. Nothing contained herein modifies the at-will nature of my employment with Werfen.

Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual's race, color, religion, gender, sexual orientation, gender identity / expression, national origin / ancestry, age, mental / physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law.

If you have a disability and need an accommodation in relation to the online application process, please contact [email protected] for assistance.

www.werfen.com

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