Job Description
Marketing Program Manager
The Marketing Program Manager creates and manages the schedules and traffics creative marketing and advertising programs from concept to completion across thousands of outputs annually including video, billboards, catalogs, emails, social media, digital media, in-stores signage and content production.
The Program Manager manages creative projects from initiation to completion and coordinates across marketing channel owners, internal and external creative resources, content producers, merchandising and executive level approvals as needed based on each individual marketing program.
The ideal candidate will have strong organizational skills, familiar with the Workfront project management tool, be detail oriented and possess the ability to assess workload or scheduling conflicts and identify solutions in a timely and fluid manner.
Responsibilities :
Manages and monitors scheduling, trafficking, planning and resource management of thousands of creative marketing and advertising projects annually from program initiation through final output including video production, outdoor, direct mail, email creative, website creative, photoshoots, social media, influencers and more
Utilizes the Workfront project management tool to create and manage project plans / timelines, weekly status and manages project related meetings
Schedules, manages and creates agendas for creative briefings, marketing channel reviews, merch reviews, executive team reviews, etc
Actively and quickly identifies workload and scheduling conflicts or roadblocks and partners with those impacted to identify solutions in a timely and fluid manner to ensure all marketing programs stay on track.
Knows when to elevate concerns over timelines and schedules to Supervisor
Alert teams if requests are outside scope for budget & adjust accordingly
Actively and seamlessly adjusts projects and schedules in accordance with changing business and marketing priorities and goals and / or resource constraints
Tracks new project requests from across the organization and embeds them within ongoing marketing workflows
Collaborates with various partners (channel leads, studio, agencies, content / design team, omni team) on orchestrating schedules and ensuring all stakeholders are aware of key milestone dates
Actively Identifies and recommends opportunities for process efficiencies and organization
Maintain effective and on-going communications and relationship with internal cross-functional teams and agency partners
Effectively communicate relevant project information to team(s) and stakeholders
Manage day-to-day communication with agency partners, channel leads, merchandising teams and content / design team
Updates weekly team status documents and distributes materials to keep projects and priorities moving forward
Desired Traits
Detail oriented, deadline driven, organized individual able to handle multiple tasks while working independently or as part of a team
Proficient with Workfront project management tool
Understands how different parts of the creative team function and work including art directors, copy writers, copy editing, photography, video production, etc.
Excellent and pro-active problem-solving skills
Strong communication skills both verbal and written
Commitment to meeting daily, weekly, and monthly deadlines regardless of the obstacles
Instill best practices in project planning, execution and efficiencies
Team Player
Ability to think through projects and assess resources
Qualifications :
6+ years of creative program management specific to creative marketing and / or advertising required
Previous experience with project management software required, Workfront preferred
About Us
When you're a part of our team, you have the full support of a diverse, close-knit team in our stores. We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status.
We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.
At Home is committed to knitting diversity and inclusion into the fabric of our culture; we respect, appreciate and celebrate the experiences and qualities that differentiate everyone on the At Home team.
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