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Event Marketing Manager

Event Marketing Manager

iManageChicago, IL, US
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Event Marketing Manager At Imanage

We offer a flexible working policy that supports a healthy balance between personal and professional well-being. This role requires in-office presence on Tuesdays & Thursdays to collaborate, connect, and learn from peers - while also maintaining the flexibility for meaningful work-life balance.

Being An Event Marketing Manager At Imanage Means You will lead the planning and execution of high-impact events that drive brand awareness, engagement, and pipeline for the iManage technology solutions. This individual will have strong project management expertise, experience working in fast-paced tech environments, and a proven ability to collaborate with internal stakeholders, customers, and partners to bring memorable event experiences to life. You'll play a pivotal role in translating messaging into experiential moments, ensuring every event aligns with our brand, campaign goals, and audience needs.

Imanage Is Responsible For

  • Planning, executing, and optimizing a variety of events including conferences, customer summits, roadshows, industry trade shows, and executive briefings.
  • Collaborating with cross-functional teams including portfolio marketing, creative, demand generation, content, sales, and product management to develop event strategies that support business goals.
  • Driving event initiatives through the creation of event strategy briefs that align with strategic business goals and developing scalable frameworks to standardize execution across programs.
  • Owning end-to-end project management for events : budgeting, timelines, vendor management, staffing, run-of-show, risk management, contingency plans, on-site execution, reporting and analysis.
  • Orchestrating and owning the end-to-end translation of campaign and product messaging into cohesive event experiences through cross-functional collaboration across branding, session content, signage, and interactive activations.
  • Developing and implementing innovative strategies to enhance the end-to-end customer experience at events, ensuring meaningful engagement, seamless execution, and alignment with brand values.
  • Serving as the primary point of contact for internal stakeholders and executive sponsors, ensuring alignment on goals, expectations, and outcomes.
  • Tracking and reporting on event performance metrics (ROI, attendance, engagement, sourced / attributed pipeline) and using data to inform future strategy.
  • Managing relationships with external vendors, venues, and partners to ensure high-quality execution and cost-effectiveness.
  • Supporting pre- and post-event communications in collaboration with the marketing and content teams.

Imanage Qualified Because I Have

  • 7+ years of experience in event management, field marketing, or experiential marketing, ideally within a B2B tech or SaaS company.
  • Demonstrated success strategizing, planning, and executing a wide range of event formats including large-scale conferences, C-level briefings, product launches, roadshows, virtual / hybrid experiences, and partner events.
  • A strong background in aligning events with integrated marketing campaigns, brand narratives, and revenue goals.
  • A proven ability to collaborate amongst cross-functional teams and manage stakeholder relationships (from sales to product to executive leadership).
  • Deep expertise in project management, including scoping, budgeting, vendor negotiations, contracts, risk management, and post-event analysis.
  • Expertise in messaging-driven event design, with experience bringing brand and product positioning to life across event content, branding, and activations.
  • Comfortability presenting strategies, event concepts, and results to internal leadership and external partners.
  • A data-driven mindset with the ability to define success metrics, analyze performance, and optimize event strategy based on business impact (e.g., lead gen, pipeline acceleration, customer engagement).
  • Proficiency with event tools and platforms such as :
  • Project Management : Asana, Monday.com, Smartsheet
  • Event Tools : Cvent, Splash, Bizzabo, On24, Zoom Events
  • CRM & Marketing Ops : Salesforce, Seismic, Marketo
  • A strong understanding of event production, AV requirements, and audience engagement strategies.
  • Exceptional organizational skills with a calm, solutions-oriented mindset under pressure.
  • Willingness to travel (~25%) for event execution.
  • Bonus Points If I Have...

  • Experience with demand generation metrics and understanding of how events contribute to pipeline.
  • Familiarity with hybrid and virtual event platforms and production.
  • A background in or passion for AI, cloud, or legal tech.
  • Don't meet every qualification listed above? Studies show that women and people of color are less likely to apply to jobs unless they meet all qualifications. At iManage, we are committed to building a diverse and inclusive environment, and encourage everyone to show up as their full authentic selves. We welcome those that come with a growth mindset and a hunger for learning; so, if you are excited about this role but your past experience doesn't align perfectly with every qualification we encourage you to apply anyways!

    Imanage Getting To

  • Join a rapidly evolving, industry-leading SaaS company on an exciting journey of growth and scalability!
  • Take on meaningful, high-impact challenges by leveraging cutting-edge technologies and best-in-class protocols to drive innovation.
  • Own my career path with our internal development framework. Ask us more about this!
  • Expand my skill set and earn certifications with unlimited access to LinkedIn Learning courses and interactive Microsoft courses & training.
  • Be part of a supportive and experienced team within a dynamic, inclusive, and encouraging culture.
  • Enjoy flexible work hours that empower me to balance personal time with professional commitments.
  • Collaborate in a modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events.
  • Imanage Is Supporting Me By

  • Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it.
  • Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data.
  • Rewarding me with an annual performance-based bonus.
  • Offering comprehensive Health / Vision / Dental / Life Insurance, and a 401k Retirement Savings Plan with a company match up to 4%.
  • Granting enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave.
  • Providing me with a flexible time off policy to take the time off that I need. Be it for vacation, volunteering, celebrating holidays, spending time with family, or simply taking time to recharge and reset.
  • Having multiple company wellness days each year to prioritize mental health and well-being.
  • Providing access to RethinkCare, a global behavioral health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources.
  • The overall US annual base salary range for this position is $100,000$130,000 per year. Individual compensation for each candidate depends on factors such as qualifications, experience, and candidate location. This range does not include additional forms of compensation, such as bonuses, commission, or benefits. Your recruiter will provide further details about the offer range, incentives, and overall compensation during the hiring process.

    About iManage At iManage, we are dedicated to Making Knowledge Work. Our intelligent, cloud-enabled, and secure platform is trusted by 4,100+ customers and 430,000 users worldwide, managing over 11 billion documents and 11 petabytes of data. We empower professionals across 65+ countries to unlock the full potential of their business content and communications. We are continuously innovating to solve the most complex professional challenges and enable better business outcomes; Our work is not always easy but it is ambitious and rewarding. So we're looking for people who embrace challenges. People who thrive on solving problems, pushing boundaries, and collaborating with the industry's best and brightest. That's the iManage way. It's how we turn the impossible into reality, empower our employees to grow, unlock their potential, and create a meaningful impact on everything we do.

    Whoever you are, whatever you do, however you work. Make it mean

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    Event Marketing Manager • Chicago, IL, US

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