Marketing Analytics Specialist

Company OverviewWith $5 billion in revenue and 3,800+ employees in the U.S., Mexico and Canada, TBC Corporation is a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations.

TBC serves wholesale customers in the United States, Canada and Mexico through TBC Brands, NTW, TBC International, and TBC de Mexico.

Additionally, TBC responds to the needs of consumers in search of total car care at more than 2,000 franchised tire and automotive service centers under the Big O Tires® and Midas®.

TBC is headquartered in Palm Beach Gardens, Florida.TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers throughout the US, Canada, and Mexico.

TBC has 20 proprietary brands of tires specializing in passenger, commercial, farm and specialty tires. In 2005, TBC Corp.

was purchased by Sumitomo Corporation of America (SCOA). SCOA is the largest subsidiary of Sumitomo Corporation (SC), one of Japan’s major integrated trading and investment business enterprises.

In 2018 Michelin, the largest tire manufacturer in Europe, invested in the company which is now a 50 : 50, privately held joint venture between Sumitomo and Michelin.

DescriptionNational Tire Wholesale (NTW) is seeking a talented and data-driven

Marketing Analytics Specialist

to lead our marketing analytics efforts and provide valuable insights to drive informed business decisions. As the Marketing Analytics Specialist, you will be responsible for gathering, analyzing, and interpreting marketing data to optimize our marketing strategies, improve customer acquisition and retention, and enhance overall marketing performance.

This role requires a strong analytical mindset, expertise in marketing technologies, and the ability to transform data into actionable recommendations.

Reporting to the Director of NTW Marketing, the NTW Marketing Analytics Specialist will lead the collection, analysis, and interpretation of marketing data from various sources, including website analytics, social media, email campaigns, online advertising, and customer databases.

This role will be a Hybrid work environment.Job ResponsibilitiesCollaborate with the Data Science team to build scalable analytics solutions to monitor trends and deliver insights.

Work with the Business Intelligence team on system integrations / APIs as needed.Responsible for measuring the performance & impact of Marketing s campaigns, programs and channels.

Through data & insights, partner with marketing leaders to establish performance benchmarks, campaign targets and recommendations.

Partner closely on CRM and Loyalty related projects to provide insight and guidance on targeting based on understanding of customer strategy.

Bring concepts and disciplines to grow and measure share of account among customers.Work with customer care / experience team and / or directly design and deploy surveys and translate survey responses into actionable business insights.

Support and extract insights from NPS and CSAT Surveys.Demonstrated capabilities in analytics.Ability to collaborate across functions and departments to drive required change and actions that drive growth.

QualificationsBachelors Degree in Marketing, Data Analytics, Computer Science, Economics, Finance, Mathematics, or a related business fieldMaster’s / MBA degree preferred3+ years of experience in marketing data analysis / data automation or other relevant marketing analytics experienceExperience in Alteryx (SQL), Tableau, MapPoint, Qlikview and SAP is beneficial and preferredStrong data visualization and dashboard experienceDemonstrated ability to use data to tell a storyOutstanding strategic thinking and analytical skillsStrong knowledge of how to use data and develop modelsSkilled at applying business mathAbility to work well under pressure, handle multiple tasks, and meet project timetablesHigh level project management skillsHigh level organizational and management skillsHigh level time management skillsKnowledge of consumer industry sales and distribution preferredStrong verbal and written communication skillsProficient in Microsoft Office ToolsWilling to travel 10%BenefitsCompetitive compensation401k plan with a company match.

Immediate 100% vestingComprehensive benefits including medical, dental and visionCompany paid short term disability and employer subsidized long term disabilityCompany paid life insuranceDiscounted tire and automotive servicesAnd more!TBC Corporation is an Equal Opportunity Employer and maintains a Drug-Free Work Environment.