Marketing Manager, Miami

About the Opportunity

JOB SUMMARY :

The Marketing Manager is responsible for creating, deploying, tracking, and measuring integrated marketing strategies for degree program and audience-specific initiatives offered at Northeastern University, with a primary focus in the Miami market.

Strategies must drive and support annual enrollment goals, increase awareness, and contribute to the overall success of Northeastern University and its programs.

Plans incorporate an integrated mix of appropriate tactics and media, such as digital advertising, search engine marketing, direct mail, radio, social, web content, recruitment materials etc.

The Marketing Manager works under the guidance of the Director of Marketing, Global Campuses and in collaboration with the Enrollment Marketing and Admissions teams, network stakeholders, the Regional Dean, and the extended regional campus team to meet goals for assigned projects and portfolios.

This is a hybrid role with a combination of both office and remote modality.

RESPONSIBILITIES INCLUDE :

• Define the overall marketing strategy, messaging and positioning for degree programs, sectors, audiences, and initiatives across Northeastern University’s portfolio of degree programs offered at the Miami campus.
• Develop and manage execution of marketing plans through effective project management and collaboration with central marketing and creative teams.
• Effectively track and measure campaign success and ROI through regular monitoring and reporting of data through the entire enrollment funnel;

from lead generation and nurturing through enrollment.

Work collaboratively with Marketing team to ensure that all marketing reflects consistent and timely on-brand messages that are regionally relevant.

Serve as local branding SME to ensure consistent tone and voice.

• Build and maintain relationships with internal and external university partners and manage any local marketing vendors
• Utilize marketing automation tool and CRM to attract and nurture prospective students through the enrollment process.
• Effectively manage the regional marketing budget for assigned degree programs, disciplines, and initiatives.
• Coordinate with central communications team on any Public Relations outreach and oversee any local PR partners.
• Manage content strategy for local websites and social media channels for the campus.

MINIMUM QUALIFICATIONS :

• Primary location is Miami, Florida Regional marketing experience specific to the area is required, including understanding of regional demographics and local media.
• Bachelor’s degree in Marketing, Business or related field with a minimum of 4 years’ experience in marketing. Higher education experience a plus.
• Demonstrated success in developing and implementing integrated marketing strategies. Strong knowledge and experience in the development and implementation of marketing campaigns and strategies.
• Working knowledge and experience with a marketing automation tool and CRM tool a plus. Slate and Salesforce experience preferable.
• Strong project management skills.
• Strong relationship building skills and ability to manage stakeholder expectations.
• Ability to think both analytically and strategically. Understanding of key marketing analytics including conversion rates and optimization.
• Experience with management of marketing budget.
• Flexible, creative thinker open to new ideas and changing priorities within a fast-paced organization

Position Type

Marketing and Communications