Head of Growth & Marketing Job at Plug in Santa Monica

About Plug

Plug is the only wholesale platform built exclusively for used electric vehicles. Designed for dealers and commercial consignors, Plug combines EV-specific data, systems and expertise to bring clarity and confidence to the wholesale buying and selling process. With the addition of Trade Desk™, dealers can quickly receive cash offers or list EV trade-ins directly into the auction, removing friction and maximizing returns. By replacing outdated wholesale methods with tools tailored to EVs, Plug empowers dealers to make faster and more profitable decisions with a partner they can trust. For more information, visit

The Opportunity

We are looking for a full stack marketing and growth leader to architect, own, and execute Plug’s end-to-end go-to-market strategy across automotive dealerships and partners. You will own the measurement-driven growth engine and the brand and creative direction that powers it, crafting our narrative, building our presence, and turning early traction into scalable market leadership.

You will work closely with Sales, RevOps and the CEO to drive measurable pipeline impact while also owning our voice, positioning, and reputation in the market. At this stage, you are the team. You will strategize like an executive, execute like a founder, and thrive in the “messy middle” of a high growth, pre-Series A marketplace startup.

What You’ll Do...

Growth and Revenue Impact

• Design and execute Plug’s acquisition, retention, and lifetime value strategy with full accountability for CAC, ROAS, CVR, and pipeline metrics.
• Partner with Sales and RevOps to align go-to-market priorities, co-own funnel KPIs, and ensure attribution and reporting are accurate and actionable.
• Leverage AI tools for creative testing, personalization at scale, predictive lead scoring, and campaign optimization.

Brand and Creative Leadership

Content and Communications

Customer Engagement and Retention

Event Marketing

Data, Analytics, and Experimentation

What You Bring...

What Makes You a Great Fit...

Compensation + Benefits...

This full-time position is based in Los Angeles, CA. We welcome candidates from all locations to apply, provided they are willing to relocate to Plug HQ for the role. Relocation assistance will not be provided for successful candidates.

Plug is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.