Job Description
Job Description
The Senior Manager of ISV Partner Marketing will lead and drive the growth and success of ServiceNow's ISV partner ecosystem through global marketing programs.
This individual will oversee the development and execution of strategic marketing programs to support ISVs GTM, partner recruitment, and adoption of partner solutions for the ServiceNow Marketplace.
Key Responsibilities
Partner Ecosystem Strategy :
Develop and execute a comprehensive ISV partner marketing strategy with the objective to create and elite marketplace for customers and partners.
Identify and prioritize target ISVs by industry and segment that will help partners be successful and give customer new value from the ServiceNow platform.
Establish and manage relationships with crucial ISV partners and partner account managers.
Partner Recruitment and Onboarding :
Create compelling value props to support recruiting and growing the number of partners building on the marketplace.
Develop and execute targeted recruitment campaigns to attract high-quality partners.
Define marketing leading partner benefits needed to help partners take their apps to market.
Partner Marketing Programs :
Develop and execute industry-leading marketing programs so partners can highlight the unique value of building on ServiceNow to our joint customers.
Create best practice, playbooks, and templates ISV partners can use for their marketing plans.
Measure and analyze the effectiveness of partner marketing programs.
Marketplace Promotion :
Develop and execute marketing campaigns to promote the ServiceNow Marketplace and its value proposition to customers and partners.
Create innovative ways to grow the awareness of ISV apps to ServiceNow field and existing partners.
Collaborate with internal marketing teams to position the marketplace within other marketing efforts and activities at ServiceNow.
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