Vice President, Performance and Brand Marketing

Vice President, Performance and Brand Marketing

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets.

Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.

We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace.

Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.

We’re seeking a future team member for the role of Vice President, Performance and Brand Marketing to join our Wealth Management Marketing team.

This role is located in New York, N.

In this role, you’ll make an impact in the following ways :

• Lead cross-functional collaboration to execute differentiated go-to-market digital, creative and performance marketing campaigns, ensuring a cohesive brand message across channels and output
• Support paid media strategy and execution, driving effective strategies across paid social, paid search and programmatic media, collaborating closely with agency, creative and solutions marketing partners to lead campaigns from beginning to end
• Oversee the development of effective upper, mid and lower funnel creative assets to drive awareness, engagement and leads in line with business objectives
• Drive development and adoption of innovative content formats for owned and paid channels, including video, podcasts and audio formats
• Lead day-to-day execution and provide strategic input for BNY Wealth social media handles, managing content development, approval processes and documentation to drive client engagement, effective storytelling and community building across channels
• Help drive strong engagement and optimizations across BNY Wealth web properties and landing pages, ensuring client and campaign journeys are effectively integrated across all digital touchpoints
• Responsible for reporting and analytics of performance marketing channels; analyzes metrics, shares insights and adjusts plans with a focus on continuous improvement
• Establish genuine and collaborative relationships with business stakeholders and external partners to align deliverables with strategic objectives and support commercial outcomes
• Operate with high urgency; persist in accomplishing objectives despite obstacles
• Work effectively in a highly matrixed organization to increase transparency and solve shared challenges

To be successful in this role, we’re seeking the following :

• Bachelor's degree and a minimum 5-7 years’ marketing experience, preferably in financial services
• Strong mix of creative, analytic and strategic skills with demonstrated ability to translate complex concepts into compelling digital storytelling
• Excellent project management skills with incredible attention to detail
• Self-starter, ability to work independently and lead projects with minimal oversight in a fast-paced environment
• Demonstrated experience managing agency relationships
• Proficiency with Microsoft PowerPoint, Word, Excel and Adobe
• Strong verbal, written and overall communications skills

At BNY, our culture speaks for itself. Here’s a few of our awards :

• America’s Most Innovative Companies, Fortune, 2024
• World’s Most Admired Companies, Fortune 2024
• Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
• Best Places to Work for Disability Inclusion , Disability : IN 100% score, 2023-2024
• Most Just Companies , Just Capital and CNBC, 2024
• Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
• Bloomberg’s Gender Equality Index (GEI), 2023

Our Benefits and Rewards :

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.

We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity / Affirmative Action Employer - Underrepresented racial and ethnic groups / Females / Individuals with Disabilities / Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $66,000 and $138,000 per year at the commencement of employment.

However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.

This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department / team performance, and market factors.

BNY Mellon is an Equal Employment Opportunity / Affirmative Action Employer. Minorities / Females / Individuals With Disabilities / Protected Veterans.

Our ambition is to build the best global team one that is representative and inclusive of the diverse talent, clients and communities we work with and serve and to empower our team to do their best work.

We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.