Global Leader in Research, Development and Manufacturing of Energy Management Solutions based in Union County is seeking a Direct Hire Marketing Specialist.
The company has decades of rich experience in energy management, the team has the technological expertise to deliver flexible solutions for customer applications worldwide.
The company's product line serves both energy utilities and energy consumers in various fields. Our devices span from basic power meters up to high-end advanced power quality meters.
Our meters help enable utilities and consumers to take timely corrective action to conserve energy and prevent other electrical equipment failures.
Position Overview : We are looking for a passionate and results-driven Marketing Specialist to join our team. In this role, you will be responsible for developing and executing marketing strategies that promote our energy management solutions, increase brand awareness, and drive customer engagement.
The ideal candidate will have a strong understanding of digital marketing, content creation, and market analysis.Key Responsibilities : * Assist in driving market growth initiatives through our sales team* Assist in lead generation and connecting the company with key customer contacts* Prepare the company for conferences and post conference activities such as lead capturing and driving follow up with sales.
- Work with Accounting to evaluate ROI of events and marketing activities.* Develop and implement comprehensive marketing strategies to promote our products and services.
- Create and manage engaging content for various channels, including websites, blogs, social media, email campaigns, and marketing collateral.
- Conduct market research to identify trends, competitive landscape, and customer insights, using findings to inform marketing strategies.
- Monitor and analyze campaign performance metrics, making data-driven recommendations for optimization.* Collaborate with sales and product teams to align marketing initiatives with business goals and customer needs.
- Organize and participate in promotional events, trade shows, and webinars to showcase our solutions.* Manage and enhance the company"s social media presence, fostering engagement and community building.
- Assist in the development of marketing budgets and track expenditures to ensure effective resource allocation.* Stay updated on industry trends, emerging technologies, and best practices in energy management and marketing.
Qualifications : Bachelor"s degree in Marketing, Business, Communications, or a related field.3-5 years of experience in marketing, preferably in the energy or sustainability sector.
Strong written and verbal communication skills, with the ability to create compelling content.Proficiency in digital marketing tools, including social media platforms, email marketing software, and analytics tools.
Knowledge of SEO best practices and experience with web content management systems.Excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.
Creative mindset with strong problem-solving abilities.Rachel BurkeSynerfac Technical StaffingPhone : 732-271-9333rburke@
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