Marketing Analytics Manager

A company is looking for a Marketing Analytics Manager.

Key Responsibilities

Drive the evolution of marketing reporting and analytics programs across media channels

Lead analysis of marketing attribution models and incrementality testing to inform media strategies

Develop and manage marketing forecasting and modeling in collaboration with finance and channel marketing teams

Required Qualifications

8+ years of experience in quantitative analytics with a focus on marketing analytics

Advanced proficiency in data manipulation and analysis using SQL / Excel; experience with Python or R preferred

Strong background in experimental design and statistical analysis

Experience in data visualization and storytelling, including building dashboards in Tableau or equivalent tools

Understanding of marketing trafficking and tracking mechanisms across various platforms