Associate Marketing Manager, US Marketing - Disney Dolls

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play.

Mattel is at its best when every member of our team feels respected, included, and heard when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team :

Mattel’s US Commercial Marketing team localizes the global brand strategy to perform in our largest market. The team is responsible for line selection, creating pricing, overseeing the local P&L and driving the go-to-market strategy for the U.

S. The Associate Marketing Manager for the Disney Dolls business will drive marketing, business operations and customer management activities for the brand and product line to achieve financial growth and profit targets.

Your knowledge of the consumer, our business and utilization of successful marketing levers will drive our legendary brands forward.

The Opportunity :

The Associate Marketing Manager will provide marketing, business operations, and customer management activities for the brand and product line to achieve financial growth, hit profit targets, and deliver against KPIs.

The Associate Marketing Manager will support the Marketing Manager who is responsible for managing our Disney Dolls portfolio.

What Your Impact Will Be :

• Manage part of the portfolio day-to-day marketing activities, including local insights collection and synthesis of performance or brand / products
• Leverage data to derive insights and provide recommendations to strengthen brand recognition and POS
• Manage commercialization of the brands including channel segmentation programs, first to market and retailer selection
• Deliver item-level forecasting, tracking, and performance roll-ups to impact marketing strategy
• Drive short-term promotional plan and execution by brand and across customers
• Develop your brand by activating key marketing programs in the US market
• Drive marketing execution by working with a cross-functional team inclusive of Sales, Global Brand Marketing, Customer Marketing, etc.
• Work with external licensor (Disney); provide quarterly forecasts, collaborate on US marketing programs
• Develop an expertise in the category to help drive decisions that lead to business growth

What We’re Looking For :

You have :

• PASSION for the success of your brands. What does that look like? A proven willingness to go the extra mile, to take on the things that need to be done and a positive attitude that rolls with changes.
• RELATIONSHIP skills that work across teams, licenses and functions. What does that look like? Excellent communication skills, the ability to compromise and the desire to work with skill sets across the entire organization.
• LEADERSHIP ability that ultimately betters the team. What does that look like? The ability to drive change and results through influence and focus and demonstrated expertise in the field.
• STORYTELLING skills that deliver and work across brands. What does that sound like? An exceptional ability to communicate the story of your brand and your passion, with a voice that's strong, clear and focused.
• DESIRE to move Mattel's legacy of success into our future of innovation
• FOUNDATIONAL knowledge of the business objectives related to marketing / brand management, a demonstrated understanding of standard marketing techniques and a basic understanding of annual financial plans.

Education required :

Bachelors degree in marketing, business or related field; MBA preferred

Experience, knowledge, skills required :

• Minimum 5 years (3 years with MBA) experience in consumer or brand marketing
• Advanced understanding of standard marketing techniques
• Demonstrated leadership, strong analytical and strategic thinking skills
• Excellent written / verbal, time management and quantitative / analytical skills required
• Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives
• Comfortable taking ownership to drive discussions with cross functional partners resulting in a consensus recommendation

The annual base salary range for this position is between $115,000 and $125,000.

This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway.

You may be just the right candidate for this or other roles.

How We Work :

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential.

We live up to our purpose employing the following behaviors :

We collaborate : Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results.

Partnership is our process and our collective capabilities is our superpower.

We innovate : At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact.

We welcome new ideas and value new initiatives that challenge conventional thinking.

We execute : We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes.

We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work :

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential.

Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.