Social Media Art Director
Who We Are :
Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico and Nicaragua.
Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.
Job Posting :
Social Media Art Director
Kontoor Brands is currently seeking a Social Media Art Director for our Wrangler marketing team at our Greensboro, NC headquarters.
This position will support the Brand Creative Director by building the narrative and art direction for the Social Media team’s content creation.
Working closely with the Social Media manager, the role will require a creative, commercial, and analytical eye, as well as an ability to work collaboratively with multiple teams across the business, including brand and DTC.
The Social media art director will be hands-on in the design, editing, and implementation of social videos and stills, creating meaningful stories and executions that drive brand advocacy and sales.
The Social Media Art Director will be the creative gatekeeper of brand tone and aesthetic on all social channels, responsible for creating and curating social-first thumb-stopping content across multiple categories, including Western, Traditional, Modern, Womenswear, Outdoor and Workwear.
You will be passionate about social-first content creation, keeping on top of trends and platform updates to ensure high quality paid and organic social content that feels native to the respective platforms.
Responsibilities :
- Edit, design and deliver exciting seasonal brand, collaborations and promotional content to engage with our existing audience and grows net new followers, impressions, sessions and CTR for paid social and organic social.
- Maintains and evolves the social media look and feel across Instagram, TikTok, Meta, Snapchat, Reddit, YouTube and Pinterest for North America, to increase brand advocacy, drive engagement and driving traffic to the website.
- Become a gatekeeper for the Social Media tone of voice and visual brand language across the team, ensuring it is aligned with the brand guidelines and creative vision.
- Ensure social creative is in line with Wranglers wider creative strategy, ensuring a consistent visual story from social through to sales platforms both DTC and wholesale.
- Benchmark against key competitors and inspiring campaigns.
Requirements :
- 5 8 years + experience creating engaging social content for a fashion / beauty / retail brand or Ad agency.
- Bachelor’s degree preferred (Graphic Design, Design, Fine arts or similar degree).
- Video editing skills a social first approach to video editing. Proficient in Adobe Premiere Pro, After Effects or similar editing.
- Graphic design An expert in Adobe Creative Suite Photoshop, Lightroom, Indesign, etc.
- Be an engaged contributor to a highly creative, fast-paced work culture with an ability to work under tight deadlines.
- Is comfortable with the fast-paced and constantly shifting social media and ecommerce environment and can react and respond to sudden and unexpected changes.
- Communicative and collaborative team player : Comfortable with consistent collaboration across departments and implementing feedback.
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Why Kontoor Brands?
At Kontoor, we offer a comprehensive benefit package to fit your lifestyle and our benefits are crafted with the same care as our products.
When our employees are healthy, secure and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs now and in the future.
We offer resources to support your physical, emotional, social and financial wellbeing, plus benefits like discounts on our apparel.
Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays and tuition reimbursement.
Our Kontoor D&I Mission
At Kontoor, we believe that D&I is a key enabler to a culture that empowers us to work with passion and confidence, shaping our brand and future.
Our Kontoor D&I Commitment
- Create a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents
- Ensure an equitable environment that attracts & promotes diverse workforce
- Foster inclusivity, ensuring employees feel they can bring their whole selves to work
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