Marketing Manager

Job Title

Marketing Manager

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Job Description Summary

The Marketing Manager is responsible for the execution of Marketing and Business Development strategies and / or a specific marketing function.

Daily responsibilities include managing the Marketing and Business Development efforts, creative strategy, as well as creating, designing, and developing material as needed.

This position will lead a Marketing team and will collaborate with other local, regional, and corporate Marketing teams to execute the strategic vision of special projects and as requested by fee-earners and broader Service Delivery teams.

The Marketing Manager is ultimately accountable for providing an exceptional level of marketing support and expertise.

Responsibilities

• Execute Marketing plan to support the overall marketing and business objectives.
• Responsible for the execution of Marketing strategies in a local market.
• Use market competitive, client, and industry insights to inform business strategies and optimize the impact of marketing spend.
• Review and guide marketing efforts (both communication development and delivery) for alignment and support of market-specific business objectives, including Service Delivery, Operations, and fee-earners as required.
• Manage a team of Marketing Specialists and Graphic Designers.
• Oversee, manage, and lead execution of external marketing events, including coordination with external vendors and other internal business functions.
• Maintain project schedules and delegate activities.
• Ensure timely delivery of deliverables.
• Keep Senior Marketing Manager apprised of issues, progress, and status of projects.
• Review all material to ensure brand guidelines and standards are followed.
• Coordinate with other marketing professionals to develop and share best practices within and across markets.
• Track and report monthly statistics, trends, key wins, major events, and other regional information to Leadership.
• Responsible for leading, providing strategic direction, and executing on Business Development projects (both proposals and client presentations) in partnership with fee earners and service line teams.
• Lead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD Proposing Solutions approach.
• Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request.
• Ensure development of agreed upon expectations, timelines, and project milestones with project team at project outset, and ensure management of those expectations, timelines, and milestones throughout the process.
• Work with team to write or oversee proposal and presentation content and review with fee-earners and key responsible affiliates.
• Facilitate review of materials and address any feedback from fee-earners and key responsible affiliates.
• Ensure the delivery of a clean final product to fee-earner or client.
• Share best practices with the broader Marketing team.

Qualifications

• Bachelor’s Degree required.
• 5+ years of experience, preferably in Marketing.
• Strong ability to problem-solve with the ability to work effectively, efficiently, independently, and as a team leader in a deadline-driven, dynamic office environment.
• Experience serving as primary marketing leader overseeing a team of marketing professionals for an office or revenue group.
• Experience supporting all associated advertising, events, and business development activities in compliance with corporate guidelines.
• High level of proficiency in Microsoft Office Suite and Adobe Creative Suite.
• Ability to interface with and communicate with clients.
• Excellent written and oral communication skills.
• Strong presentation skills.
• Advanced analytical, problem-solving, and conceptual skills.
• Exceptional leadership skills.
• Ability to work effectively in a culturally and educationally diverse environment.
• Ability to influence peers and leaders.
• Ability to successfully lead and mentor team members.
• Successful track record of marketing results.

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