Overview
Placement Type : Permanent
Permanent
Salary (USD) : $150,000
$150,000
Start Date : 12.09.2024
12.09.2024
On-site in Bell Gardens, CA
As a
B2B Marketing Director , you will lead strategic marketing initiatives to drive growth, strengthen brand presence, and deepen customer relationships in the B2B sector.
This role requires collaboration with cross-functional teams and leveraging digital marketing expertise to achieve key business objectives.
Responsibilities and Essential Duties : Strategic Go-To-Market Planning :
Develop and implement comprehensive strategies for electrical manufacturing products targeted at B2B customers, ensuring alignment with growth and revenue objectives.
Digital Marketing Leadership :
Oversee digital presence across SEO / SEM, email marketing, social media, and website optimization to drive lead generation and customer acquisition.Print Marketing Strategies :
Create impactful print materials like brochures, catalogs, and other promotional content to support digital efforts and engage a wide B2B audience.Industry Partnerships :
Cultivate partnerships with key stakeholders, distributors, and suppliers to enhance market reach and foster collaboration.Product Launch Oversight :
Direct product launches with coordinated campaigns to maximize awareness and impact for new products.Data-Driven Campaign Optimization :
Set and monitor KPIs to measure campaign performance, making data-backed decisions for continuous improvement.Integrated Marketing Campaigns :
Lead cohesive, multi-channel campaigns to maintain consistent branding and drive engagement.Budget Management :
Manage and optimize the marketing budget to meet ROI goals, with effective quarterly and annual resource allocation.Cross-Functional Collaboration :
Work with sales, design, and project management teams to set targets, track progress, and align budgets with results.Brand Consistency :
Ensure a unified brand voice and messaging across all channels to enhance brand recognition and customer trust.Industry Trend Adaptation :
Conduct ongoing market research and stay updated with industry trends to refine strategies based on market needs.Event Participation :
Represent the company at trade shows and industry events, using these opportunities to build relationships and promote products.Qualifications :
Experience :
7+ years in B2B marketing, with a strong preference for experience in electrical manufacturing or similar industries.Education :
Bachelor's degree in Marketing, Business, or related field; MBA or equivalent is preferred.Certifications :
Scrum Master or Product Owner certification is advantageous.Technical Skills :
Proficiency in marketing tools such as Mailchimp, Google Ads, Google Analytics, Salesforce, HubSpot, and similar platforms.
Analytical and Leadership Skills :
Strong ability to translate data into actionable insights, with proven leadership and communication capabilities.Language and International Experience :
Multilingual abilities or experience with international markets is a plus.
Travel Requirements :
This position may require periodic travel to attend trade shows, industry events, and partner meetings as needed to support business growth and relationship-building initiatives.
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